These tips, tools and metrics for analyzing your website, on page and off page ranking factors alike, are all levers to pull and lenses to measure your website by. Understanding what sensors the search engines take into account will help you ascertain the ranking potential, indexing and positioning problems of your web site for search engines and their spiders.
Are you analyzing your website architecture and site structure? Looking for broken links? Have you looked at your image optimization, both image size and alt text tag attributions? Are there search engine penalties you should be aware of?
The list I have compiled is by no means the end to the analysis or even begin to touch upon the continuing efforts that go into optimizing a site. Your website analysis needs to start somewhere though, right? So lets start at the root of the analysis by looking at the domain name itself .
Web stats
Statcounter – A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Insert a simple piece of code on your web page or blog and you will be able to analyse and monitor all the visitors to your website in real-time.
HiStats – Real time stats and online user count/list, Hourly, daily and monthly stats – with forecast and comparison charts to help you understand visitor trends, Referrer stats archived by day and month. We never clear your referrer stats, nor do we limit your log file size. Stats. for every page, and group of pages on your site You can track stats of your photo section or the article section. Such statistics enable you concentrate development to the most visited pages on your site. Detailed information about visitors (language, Operating Systen, screen size, internet provider,DSL speed, etc.) Detailed information about visitors location (city, region, country) Fully detailed statistics of the last 20,000 visits With referrer, complete page URLs and IP geolocation info. Your visitor data is aggregated into a downloadable APACHE-type log on a remotely hosted system. Our best competitor offers a log of 500 visits (others usually have just 20/100/200 ) Click counter service You can count how many people downloaded files from your website. You may also use this information for your link exchanges. Search engine trends, Advanced functions like ROI and visitors conversion, Visitor path tracking, Hidden tracker available for free. Different counter code formats; and can track users with either embedded flash code or javascript.
Addfreestats – You can select invisible or visible button. Entire profile of the latest 1000 visitors.Where your visitors go after they leave your website.Google Adsense tracking exit clicks. All pages of your web site are tracked.No website traffic or stats limitation.Password protection for your web stats reports.History of your website statistics and traffic.Unique visitors, visits, page views.Referrer, Search engine, Keywords.
Unique Statistics Report for each page.Statistics for search engines, referrers report.View the countries, regions and cities of your website visitors.You’ll see which website pages are the most popular.How much time your visitors spent on your website?View the listing of your visitors with their profile.View stats about the operating systems and browsers used.View stats about the key words used by your visitors.Daily stats estimate of visits.Daily estimate referrers and search engines stats.Statistics with percentages and graphics.
SEO METRICS and data points for site analysis
Links
Total Incoming Links:
Total Incoming Links to Home Page:
Total Incoming Links to Specified URL:
Deep link ratio:
.EDU Links:
.GOV Links:
DMOZ Links:
I use Google’s copy of DMOZ over at dirhp to check for a listing, in the rare cases where Yahoo has not yet spidered the DMOZ page.
Yahoo Directory Links:
Links from Unique Domains:
Google PageRank:
Google Cache Date:
Technorati Inbound Blog Links:
del.icio.us bookmarks:
Digg.com Submissions:
ZoomInfo listing:
RSS Feed:
Site Map:
Metadata:
Page Title
Meta Description
Meta Keywords
Total number of HTML files on a page
Total objects on a page
Total number of images on a page
Total size of a page
Total size of all the images on a given page
Total number of external script files
Total size of external scripts
Total size of your external CSS
The total size of the HTML file
Total number of external CSS files
Total size of all external multimedia files
Robot.txt file
Sub Domains
Server and Site Data
Ping Test – Check the presence of an active connection
Reverse IP/Look-up – Resolve a host to an IP address
Server Status – Check if your website is online or offline
Website Speed Test – Find out how fast your website loads
What Is My IP Address – shows your ip address
IP to City – determine the Country, City, Latitude and Longitude of an IP Address
Website to Country – determine the Country in which the specified website is Hosted
Unique analysis and representation of a sites elemental structure is provided by Wolfram Alpha. I point out this insight into website HTML elements hierarchy mapping as a potential guide to Google rankings. Elements may represent headings, paragraphs, hypertext links, lists, embedded media, and a variety of other structures.
Links related
Reciprocal Link Check – check whether your link partners are linking back to your website
Link Checker – check your links to see if it’s still valid or not
Backlink Anchor Text Analyzer – check link text used by your backlinks to Link to your wesbite
Search Engines
Google Analytics – tells you everything about your visitors
Google Banned Checker – check whether a site is banned by Google or not
Search Engine Bot Simulator – SEO Tool to simulate search engine parsing of webpages and display discovered links.
Indexed pages – check the no. of indexed pages for your blog
Spider Simulator – simulates a search engine by displaying the contents of a web page
Search Engine Friendly Redirect Checker – checks the exact HTTP headers that a web server is sending with an HTTP response.
Search Engine Position – Locate your search listings on Google and Yahoo!
Search Listings Preview – Preview your website on Google, MSN and Yahoo! Search
HTML related
HTML Encrypt – Hide your HTML source code
HTML Optimize – Optimize and clean your HTML source code
HTTP Headers – Extract the HTTP Headers of a web page
HTTP Headers Viewer – check HTTP headers for any specific URL
Meta-tags Extractor – Extract meta-tags information from a web page
Meta-tags Generator – Generate and configure your meta-tags
META Analyzer – analyze a website’s meta tags
Meta Tag Generator – help you to generate meta tags
Source Code Viewer – View the source code of a page
Miscellaneous
FEED Validator – for Atom and RSS
W3C Markup Validation Service – check for conformance to W3C Recommendations and other standards
Kontera Ads Preview – preview Kontera Ads on your website
Online spell checker – simple online spell checking tools
Browser Screen Resolution Checker – shows what your site looks like with different screen resolutions
Your Browser Details – View your IP address and your browser details
Anonymous Emailer – Send e-mails to users anonymously
md5 Encrypt – Encrypt text to MD5
Online Calculator – A simple online calculator
ALink Reciprocal Link Checker
AMeta Meta Tag Editor
XML Sitemap Maker
RSS Feed Maker
Webpage Size Checker