For me, Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse…
Tag: search engine optimization
11 top SEM, PPC and SEO 2010 goals
Photo by pfalaUnderstand the relationship between components of an SEM campaign Consider the context of contextual campaigns Analyze your funnel metrics Use ad copy to be effective, not just ‘different to be different’ Use ‘match types’ to refine campaigns Fence…
Social Media ROI: Socialnomics
If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. No ROI for…
Social Media Optimization – Shifting the Landscape of Search Engine Marketing
Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines.…
Cross-Domain Tracking in Google Analytics
Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as tracking all…
Google URL Shortener
Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are: Stability –…
Social Media Gurus, the punk'd version
With all but just a few exceptions I find “social media gurus” to be nothing more than “social media blowhards” If you doubt it read this weeks Business Week article on Social Media Snake Oil Salesmen
Social Media Marketing and the Expected ROI
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is…
HTML Elements, do they help decide your Google Rank?
Photo by Mr_SteinIn HTML, elements are bits of markup that tell a web browser to display or format parts of web pages. The structure of HTML is based on logic, order, and syntax and is, therefore, relatively simple to use.…
Google Caffeine and the New Ranking Factors
Google Caffeine is what Google’s “Next Generation” search engine is being called. According to all indications, this is not just another one of Google’s infamous updates, but a major “Overhaul” of its index and algorithm – the complex formula and…