Tag: Google Analytics

Cross-Domain Tracking in Google Analytics

Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as tracking all…

Social Media Tools and Dashboards

Social Media Dashboards Listening, Learning, Engaging and Integrating—The Four Keys to Successfully Leveraging the Social Channel Are you listening to your market? People are engaged in conversations with each other about your company, your brands, your products and your services.…

What is Performance Marketing

Photo by Jason MichaelWhat is Performance Marketing Lets define Performance Marketing:  the practice of targeted marketing to generate consumer behavior. The behavior may be a purchase, registration, click, forward something to a friend, download a white paper,  click a chicklet,…