Myth #1: The Higher Your Google PageRank (PR), the Higher You’ll be in the Search Results Listing – PageRank has nothing to do with the ranking of web pages, it has to do with the level of authoritativeness the page has and how often it will be reindexed. Higher PageRank pages tend to be reindexed more often.
Myth #2: The Google Toolbar will List Your Actual PageRank – The toolbar displays PageRank and back link information that is generally 3-5 months old.
Myth # 3: PageRank is a Value Based on the Number of Incoming Links to Your Site – It is more to do with the QUALITY of the links coming into your site.
Myth # 4: Searching for Incoming Links on Google Using “link:” will Show you all Your BackLinks – Google only shows you a small number of the links they know about. They have publicly stated that the links they show you may not all be counted towards PageRank. Instead, use Yahoo! or MSN as a gauge to your link progress.
Myth #5: Being Listed in the Open Directory Project Gives you a Special PageRank Bonus – There is not a “special” bonus, you get PageRank from the ODP the same as you would from any other site. No special treatment is given.
Myth #6: Being Listed in Yahoo! Gives you a Special PageRank Bonus – See #5. There is no special bonus given.
Myth #7: Google Analytics is used to track your user behavior for future products with Google – The data is not used by Google per the terms of use. There is no real value for Google to analyze that information, unless Yahoo! or MSN decided to use Google Analytics.
Myth #8: Google Will Not Index Dynamic Pages – Google indexed dynamic content all the time, the issue is, does it index it correctly, and that is the responsibility of the web master, not Google.
Myth # 9: Google Will Not List Your Site, or Penalize it, if you use Pop-ups – Google does not view pop-ups as an indexing problem. However, if the pop-ups are abusive, you can be manually de-indexed.
Myth # 10: Google will Penalize you if You’re Linked to by a Link Farm – While Google has stated that you cannot be penalized because of something that is not in your direct control, they do have systems in place to determine if you are participating in programs which are against their terms of use.