“How to Achieve High Rankings in Google, Yahoo and Bing for Your Business”
Written by Richard Geasey and Shannon Evans
Small business need to be found. Where are they located [maps], what is their phone number and if you have no experience with their product of services, input by those that have checked them out [reviews].
It only took till page ten till I found an error, Google does not do local search PPC by zip code. You can use custom targeting setting to target areas as small as 3 mile radius, but this is the absolute minimum and it is often inaccurate since a visitor’s I.P. address is not always an accurate way to pinpoint someone’s location.
Alright, enough nit picking, after that the rest of the book was smooth sailing.
Each business listing in Google Maps is in fact a giant ‘cluster’ of information combined from a few different places: Yellow Pages, for example, as well as other third-party providers. However, the basic information that you submit through the Local Business Center is the information that Google trusts the most. This means that it will appear instead of any basic information that Google gets from anywhere else. To make sure the basic information you submit is accurate, Google asks you to verify it first by contacting you at your business address or phone number.
And not just Google but Yahoo, Bing, Yellow Pages, InfoUSA, Local.com, Insider Pages and Yelp review help to mention a few other places to be found.
You can add other information to your listing too — such as a description of your business, for example, as well as photos, reviews, or information about hours and parking costs — that will also appear above similar information from other providers.
If you are a SMB you need this book. The “how to” is essential for any small business to succeed. Improving your overall web presence in today’s market, positioning your business at the top of the search engine results pages [SERP’s].
I liked this simple yet informative “how to” be found with local search and can honestly recommend it!