When Google Disappoints

when google dissapointsAs a G2 [second generation child of not one but two holocaust victims and survivors] I am deeply disappointed by seeing these types of results in Google Suggest.

This function is similar to “Did you mean” that provides alternatives for your query while you type, the difference is that this tool works in real time. By suggesting more detailed searches directly, Google Suggest can make your searches more convenient and efficient without having to reformulate your query.

But if you look a little beyond the use officially promoted and their obvious utility, you can see a powerful tool to identify which keywords and phrases most popular (at the time) on Google, something that marketers of all search engines always dreamed.

So does this mean that Holocaust deniers outweigh truthers searches? The travesty and tragedy that occurred before and during WWII was systematic and held in the following places, none of which show in the results.

Concentration and Extermination camps:
Auschwitz-Birkenau · Bełżec · Bergen-Belsen · Bogdanovka · Buchenwald · Chełmno · Dachau · Gross-Rosen · Herzogenbusch · Janowska · Jasenovac · Kaiserwald · Majdanek · Maly Trostenets · Mauthausen-Gusen · Neuengamme · Ravensbrück · Sachsenhausen · Sajmište · Salaspils · Sobibór · Stutthof · Theresienstadt · Treblinka · Uckermark · Warsaw

Concentration and Extermination camps:

Auschwitz-Birkenau · Bełżec · Bergen-Belsen · Bogdanovka · Buchenwald · Chełmno · Dachau · Gross-Rosen · Herzogenbusch · Janowska · Jasenovac · Kaiserwald · Majdanek · Maly Trostenets · Mauthausen-Gusen · Neuengamme · Ravensbrück · Sachsenhausen · Sajmište · Salaspils · Sobibór · Stutthof · Theresienstadt Treblinka · Uckermark · Warsaw

I could even have dealt with as search suggest results.

Jews in Nazi Germany (1933–1939)

Pogroms: Kristallnacht · Bucharest · Dorohoi · Iaşi · Kaunas · Jedwabne · Lviv (Lvov)

Ghettos: Budapest · Lublin · Lviv · Łódź · Kraków · Kovno · Minsk · Warsaw · Vilna · (List)

Einsatzgruppen: Babi Yar · Rumbula · Ponary · Odessa · Erntefest · Ninth Fort

Final Solution: Wannsee · Operation Reinhard · Holocaust trains · Extermination camps · Madagascar Plan

what  google should show

I find these results particularly disturbing after Googles recent announcement to exit the Chinese search market, and the human rights abuse issues Chinese dissidents face.  So I decided to make a Google Suggest list of my own.  Google may have as a corporate mandate “do no evil” but sometimes they are just ugly 🙁

Although not immediately obvious Google Suggest needs to talk to the Google home page to offer suggestions as you type. And whatever you type is controlled by Google’s privacy policies. However, Google Suggest does not base its suggestions on your personal searches, not in your search history.


Here is where the SEO in me comes out. How is it that Google can return fairly accurate [once again Wikipedia comes up #1 in the results page SERP’s], but this information is not tied into Google Suggest for ‘fair and balanced’ results. If Google Suggest trends popular search queries why do SERP’s not mimic the queries as these would be most relevant to a user and not based on a linking strategy algorithms.

google search results

Additionally, Google does not reveal the reference time range for the total number of searches that are displayed next to each suggestion. For search engine marketers the KPI is to measure the relative difference between possible alternatives.

Leave a Reply

Your email address will not be published.