Facebook has announced you will now be able to track conversions with their new beta release program to advertisers. Whats neat about this is Facebook not only is tracking clickable events but view through activity as well, very similar to Googles. You can read more about this under the “Post-Impression Data” heading in Facebook’s PDF ‘Conversion Tracking Guide’ You will also be able to add “value” parameters dynamically and track conversions in dollars.
“Post-Impression and Post-Click data
There are two types of conversions reported: Post-Impression and Post-Click. Post-Click conversions are from users who have clicked on an ad associated with a tracking tag. Post-Impression conversions are from users who have seen associated ads but didn’t click on them. The ability to track Post-Impression as well as Post-Click numbers enables you to measure conversions from users who saw your ads without clicking them and so gives you insight into the true value of your ads.
Time between seeing or clicking on an ad and a conversion
Conversions are also categorized by the length of time between a user’s interaction with an ad (by viewing or clicking on it) and the associated conversion events. The report is organized by the time of the conversion event. It is then divided into Post-Impression and Post- Click conversion numbers associated with three time periods: 0 – 24 hours, 1 – 7 days, and 8 – 28 days.
Value and SKU data
If you included optional Value and SKU information in your tracking tag, the Conversion reports (by Conversion or Impression Time) will also include an Average Value and a SKU column. If you set a Value when you created your tag or generated a Value dynamically in the tag, the Average Value column shows the average associated with all the tracking tags triggered. If you chose to set a SKU variable in a tag, the SKU column will show you the SKU variable associated with the conversions triggered.
You may also see SKU columns if you’re running Facebook Ads with Inline Actions such as “Become a Fan” or “RSVP to this Event.” The conversion tracking system automatically counts when users become a fan or RSVP, and includes those numbers in a new line of your reports with the name of the Page or the Event as the Tag Name and “fan_page” or “RSVP_ yes,” “RSVP_maybe” as the name of the SKU. These conversion numbers are in addition to any conversions from the tracking tag you’ve independently set up.”