Commentary & Analysis, Search Marketing PPC, SEO Analysis, Social Media Metrics103 points to becoming a Google Advertising Professional by jeff selig • July 27, 2009 • 0 Commentsa.AdWords BasicsGoogle and Google AdWords – 5 min.QuizBasic AdWords Features – 5 min.QuizBenefits of AdWords – 4 min.Quizb.AdWords PoliciesLink Policy – 7 min.QuizEditorial Policy – 12 min.QuizImage Ads Policy – 4 min.QuizCopyrights – 4 min.QuizGoogle’s Invalid Clicks Policy – 3 min.QuizIdentifying Invalid Clicks – 6 min.Quizc.Pricing and RankingPaying for AdWords – 7 min.QuizAd Ranking – 3 min.Quiz 2. Getting Started with AdWords Back To Topa.Account Types, Setup and StructureStarter Edition and Standard Edition Accounts – 5 min.QuizAdWords Account Structure – 2 min.Quizb.Account NavigationCampaign Management – 10 min.QuizAd Group Management – 9 min.QuizMy Account Tab – 2 min.Quizc.Starting Off Right, Organization, Keywords, Ad TextSelecting Keywords – 8 min.QuizWriting Targeted Ad Text – 8 min.Quizd.Using Different Ad FormatsImage Ads – 3 min.QuizVideo Ads – 3 min.QuizLocal Business Ads – 3 min.QuizMobile Ads – 3 min.Quiz 3. TargetingBack To Topa.Search and Contextual TargetingThe Google Network – 5 min.QuizContextual Targeting – 11 min.Quizb.Placement TargetingIntroduction – 7 min.QuizCreating a Placement-Targeted Campaign – 4 min.QuizPricing and Ranking – 4 min.Quizc.Language and Location TargetingHow AdWords Targets Users – 7 min.QuizLanguage and Country/Territory Targeting – 7 min.QuizRegion and City Targeting – 7 min.QuizCustomized Targeting – 7 min.Quizd.Keyword TargetingKeyword Matching Options – 5 min.QuizImplementing Keyword Matching Options – 5 min.Quize.Combining Keywords and PlacementsCombining Keywords and Placements – interactiveQuiz 4. Costs and BillingBack To Topa.Cost Control How AdWords Controls Costs – 4 min.Quizb.Billing CycleBasic Billing Process – 6 min.QuizBilling Details & Issue Resolution – 7 min.Quizc.Payments Outside the U.S.Payment Options – 6 min.QuizVAT or EU Advertisers – 5 min.Quizd.InvoicingInvoicing Basics – 6 min.Quiz 5. Tracking Ad PerformanceBack To Topa.Quality and Performance BasicsHow it works – 7 min.Quizb.Ad Visibility and TroubleshootingAccount-Wide Issues – 7 min.QuizCampaign-Specific Issues – 15 min.QuizAd Group Specific Issues – 15 min.QuizKeyword- and Placement-Specific Issues – 15 min.Quizc.ReportsHow to Create a Report – 7 min.QuizAdditional Reports Features – 3 min.Quizd.Basic ROI and Conversion TrackingUnderstanding ROI – 7 min.QuizIntroduction to Conversion Tracking – 3 min.Quize.Advanced Conversion TrackingIntroduction to Advanced Conversion Tracking – 3 min.QuizGetting Your Conversion Tracking Code – 3 min.Quiz 6. Optimizing Ad PerformanceBack To Topa.Optimization Overview Preparing to Optimize – 4 min.Quizb.Your Website Choosing Landing Pages – 5 min.Quizc.Your AccountAccount Optimization – 5 min.QuizAdvanced Optimization Features – 7 min.QuizOptimizing Ad Position, Position Preference – 7 min.Quizd.Specific Optimization StrategiesIncreasing Traffic/Clicks – 5 min.QuizIncreasing Conversions – 5 min.QuizAdjusting CPCs to Maximize ROI – 6 min.Quiz7. The AdWords ToolboxBack To Topa.Account Performance Tools The Keyword Tool – 4 min.QuizSite Exclusion – 1 min.Quizb.Analytics ToolsThe Traffic Estimator – 3 min.QuizMy Change History Tool – 2 min.Quizc.Troubleshooting ToolsAds Diagnostic Tool – 2 min.QuizDisapproved Ads Tool – 2 min.Quiz8. Google AnalyticsBack To Topa.Google Analytics BasicsIntroduction to Google Analytics – 5 min. Introduction to Google Analytics Settings – 5 min. Tracking Your Advertising Campaigns – 5 min.9. Managing Client Accounts Back To Topa.My Client Center My Client Center – 5 min.Quizb.Selling AdWordsSelling the Benefits of AdWords – 7 min.QuizUnderstanding the Basic Google Sales Pitch – 3 min.QuizHandling Common Questions and Concerns – 5 min.Quizc.AdWords API AdWords API Overview – 4 min.QuizGetting Started – 5 min.QuizAPI Implementation – 8 min.QuizShare this:TwitterFacebook
