The New York Times writes of the previously covered Hulu v Lulu domain dispute, and says:
NBC Universal and the News Corporation can’t seem to catch a break when name for their new video-sharing service. At first, a name was not a priority. The it comes to a companies, saying they were fed up with piracy of their movies and television programs on YouTube, unveiled plans for the Web site in March and simply called the venture “New Site.” A formal name would come later. That antiseptic moniker bored reporters and bloggers, who make up their own name: “YouTube Killer.” Catchy, but much too aggressive, the two companies warned.