Google AdWords Advertisers can now Analyze their Competition Available only in beta to a small number of advertisers using the English AdWords interface for now, Google has introduced a new “Analyze Competition” feature located on the “opportunities” tab. By reviewing…
Tag: PPC
Google AdWords Massive Brand QS Algo Flaw
My Company is XYZ, my domain name URL is XYZ. All my paid search campaign ads reference XYZ both in the display URL, the destination URL, the ads themselves and there are at least 6 – 12 instances of my…
Dynamic Keyword Insertion and Capitalizations
One of the more interesting features of AdWords that advanced PPC marketers have been using is Google Dynamic Keywords. This allows you to insert the search query that the user typed in directly into your ad. How to Use AdWords…
Social Media Marketing and the Expected ROI
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is…
Google Hates Your Business Model
What is the “Google Slap”? Recall that the slap is an act of “punishment” by google to websites, consisting of A degradation of the Quality Score for our Adwords campaigns (rising sponsored links) Organic Positioning degradation (drop in positions not…
Website statistics, data aggregating and tracking
Web statistics, Web metrics, web analytics, web stats and site stats. What are all these site metrics, and why measure them? Web metrics refers to measurement, the science of measuring websites. Specifically, measuring website events, defining goals and extracting trends.…
How I predicted the Google Algo Update
Photo by Storm CryptI have hundred of websites and domain names in just about every vertical you could imagine, literally. The websites function as a test bed for my SEO and PPC experiments, a source of income in most instances…
Analytics And Measurement twitter people to follow
Analytics And Measurement Dave McClure Geeks. Entrepreneurs. Startups. The Internet Revolution, Act II. 22,795 followers Benoit Duverneuil Web Entrepreneur, Web Metrics Analyst, Serial Blogger… 21,179 followers Avinash Kaushik Author – Web Analytics 2.0 & Web Analytics: An Hour A Day…
Domain Names – What's the right price?
Photo by catatronicI have been working with a company on their website redesign and mentioned that as long as they were going for a complete overhaul of the site would they consider a new domain name. The old name was…
Domain parking
Congratulations on your purchase of a domain name through an accredited registrar via the Internet Corporation for Assigned Names and Numbers (“ICANN”) accredited registrar’s offices located in Scottsdale, Arizona, USA. [And your 20 cent ICANN fee] ICANN, the non-profit group…