Tag: PPC

Great analytic tools for webmasters

By Webmaster Magazine AT Internet – A provider of both Web analytics and online intelligence solutions, AT Internet’s XiTi Analyzer II has key features that include optimized tagging methodology, ClickZone heatmaps and overlay, customizable dashboards, measurement of rich media, navigation…

Search Engine Results Pages (SERP's)

Organic Listings (also referred to as “natural” or “free” listings), and Paid Advertisements bought on a “Pay Per Click” basis (PPC) or Cost Per Thousand (CPM). When you think of SERP’s think organic results, where 80 percent of the internet…

My SEO lunchbox

If I were to pack a SEO picnic lunch box this is what I would put in; Analytics Blogging Content Development Keyword Research Link Building Local Search Engine Marketing Online Reputation Management PageRank Search Engines Search Marketing SEO SEO Books…

8 Reasons why advertising schedules are important

PPC Advertising Campaign Strategy  1)      Allows us to prepare campaigns and fully leverage our time effectively      a.       Ad design      b.      Keyword research      c.       Keyword bid levels 2)      Choosing the right media channels 3)      Turning…

Analytic tools, SEO SEM PPC SMO

Free and Affordable Analytics Solutions Woopra Blvd Status Clicky Stat24 Etracker Search Analytics HitTail 103bees Enquisite Raven Compete Heat Maps and Usability Tracking Crazy Egg Clicktale clickdensity Clicktracks Fuse Stats Enterprise Analytics Omniture Web Trends IndexTools/Yahoo! Web Analytics CoreMetrics Unica…

Target High Precision Keywords

we recently ran some tests dissecting some campaigns and creating 8 Google AdWords campaigns from one. We wanted to see whether traffic would be decreased or increased.  Our test confirm breaking down campaigns and getting as granular as you can…

PPC 2009

Given the economic downturn, digital marketing tactics are shifting and businesses are being forced to take a hard look at which channels should be a part of their 2009 marketing plan, and to what extent. According to a study put…