LONDON and CAMBRIDGE, Mass., September 7, 2007 Sedo, the leading online marketplace for the buying and selling of domain names, has today announced the completion of the first-ever Live UK domain name auction, held in London on Sept. 7, 2007 at the Domain Focus Conference in London.
The auction lasted the full two hours the conference allotted, with a packed house of 120 participants including a handful of additional people taking part via the online tool. Through this live auction, Sedo facilitated the sales transaction of twenty domains, including premium domains Fly.co.uk for 87,500 GBP and Employment.co.uk for 17,000 GBP, representing more than a third of the domains available on the auction block. In addition, a number of other domains are actively being negotiated post-auction which will increase the overall total transaction value for the event.