Photo by pyratorKeyword stuffing is a technique used – and overused – by SEOs to recharge keywords on a site so that search engines find it more relevant to those particular keywords. This technique is based on one factor that search engines weighed to determine the relevance of a document X for a keyword.
This practice is strongly discouraged by the rules of search engines as it is considered a hoax, destroys the relevance of the web, the end user experience and the readability of the article gets polluted and diluted.
For example, say this post is relevant to the search engines keyword ‘overload’.
“I say the keyword overload is a technique referred to SEO keywords and overload overload which consists of keywords, keywords and keywords, and more stress from them, and that the results of this technique for keywords on search engines based on your keywords overload”
Clearly I’m doing keyword stuffing (and it reads pretty stupid too).
The reality is the world of search engines today are less naive and sorting algorithms are just no longer sensitive to keyword stuffing, with much of the burden of relevance moved to off-page factors and calculations of proximity. Keyword stuffing is a primitive practice that demonstrates little knowledge and a certain contempt for the reader.
Indeed, this technique can still get some results on MSN and to a lesser extent Yahoo, but Google definitely does little or nothing for indexing in the SERP’s.
There are several ways to do keyword stuffing. A slightly more elaborate method is repeatedly putting in a keyword input type = “field” or in the alt text of an image. The user does not see the form field but the search engines do. Others love stuffing hidden text pages full of keywords. The concealment is the color of the font or CSS.
Keyword stuffing is also called loading or spamdexing.
According to various mathematical formulas, keyword stuffing (the high density of keywords) has no effect on the body of the text of a website for the relevance of the site in search engines. The reason is that in the process of indexing the keywords weight of each is based on its position to the other keywords. This is what determines the prominence of each keyword. In other words, if you fill your text with keywords, each keywords prominence is reduced significantly, thereby reducing its impact in relation to other keywords.