1. Journalists and individual consumers will not find your news online if it is not optimized for the relevant key.
2. Your website will not benefit from SEO if the relevant key words are not optimized in the press release.
You MUST Know your Key Word Density!
It is very important for everyone to know the keyword density of their press release. Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words.
Search engines like Google and Yahoo use keyword density as a factor to determine whether a web page is relevant to a specified keyword or keyword phrase.
There are a lot of opinions about the correct keyword density. We suggest the following key word density for press releases:
Body: 3% to 5%
Headline: 15% to 20%
Summary: 2% to 10%
If your keyword density is too high, it can get flagged as search engine spam and ignored by search engines.
Steps for Optimizing your keyword Density:
1. Choose at least 3 keywords or phrases that you would expect journalists or customers to use to find your press release with a search engine.
2. Enter these key words and your press release into the appropriate boxes in our Key Word Density Tool.
3. Adjust the number of key words in your press release until you have reached the optimum percentage.