1 – Go to Google Blog Search.
2 – Do a search for your business. For example, I’ll do a search for my blog, Boston Media Domain.
3 – Notice the Results 1 – 100 of about 2,280 for Boston media domain. These results can be sorted by date, down to the last hour. Ok, now I have a list of results for what people are saying about me now. But I want to continue to access this list, and when Google receives a new result, I want to know about it without coming back and doing a new search.
Look down at the left sidebar. See the subscribe section? There I can set it up to either send me an email alert every time Google gets a new result for “the viral garden”, or I can set it up as an RSS feed that will send the results to my feed reader. Since I already use Bloglines as my feed reader, I will click RSS
4 – Since I have set up this search as an RSS feed that will be delivered to my feed reader (Google Reader) automatically, I am now set. I’ve also done the same with Google Blog Search for the term “Jeff Selig” as well.
5 – Now let’s do the same thing with Google Blog Search to alert us when someone links to your blog. Go back to Google Blog Search, and type in link: http://www.yourblogsURLhere.com This will show you what sites are linking to your blog, and how many there are. Results 1 – 100 of about 1,600 for link: boston media domain Here’s the results for when I searched for sites linking to my blog. Now you can either set up this as an email alert, or add this to your feed reader as we did in Step 4.
6 – You are now good to go and your reputation management efforts will be greatly rewarded. Anytime anyone mentions your business in a blog post, or links to your blog, you will know about it, thanks to Google. I have feeds set up that give me the results anytime a blogger mentions me, my blog, or links to my blog, on their site. Take the time to monitor your business on the blogosphere