List of Demand Side Platforms (DSP) know as media buying platforms.
Turn
Because of our role in media innovation, Turn is considered the leader in a category known as Demand Side Platforms (DSP). However, we are more accurately described as a software and services company with the industry’s only end-to-end platform for managing data-driven digital advertising. Global advertising holding companies and the world’s best-known brands use the Turn platform to more effectively use data to target custom audiences at scale, optimize performance, and centrally manage campaigns across a range of inventory sources. In fact, OMG and IPG’S Cadreon unit license Turn’s platform as a powerful component of their proprietary solutions.
Agencies and brands also choose Turn because our platform comes complete with the industry’s best client services and media expertise, backed by a geographically-distributed infrastructure built to handle tomorrow’s scale. Turn delivers the audiences you want; scale you need; insights you seek; the performance you expect.
Every challenge is an opportunity to invent. When we outgrew our start up headquarters, we joined a revitalization effort in Redwood City, CA that had us transform an old haunt of Wyatt Earp’s into a different kind of work environment. Even our corporate website is an example of our inventiveness. We have reimagined the site into a place where the entire industry can visit to understand how best to harness the potential of the media paradigm shift that we are experiencing .
Together with our customers and partners we will continue to reach out to discover better solutions to leverage data to target custom audiences at scale, optimize performance, and centrally manage campaigns across inventory.
Click here of more information on Turn
Invite Media
Invite Media is an advertising technology company founded in April, 2007 in Philadelphia out of the University of Pennsylvania. We build and operate the first “universal buying platform” for display media, Bid Manager.
- Automatically buy from multiple ad exchanges in real-time, all through the same interface
- Take the keys and build your own exchange practice
- Use Bid Manager’s built-in real-time optimization system to maximize performance
- Work with our in-house platform and managed services teams to build best practices
- Solutions for both agencies and ad networks
Click here for more information on Invite Media
X+1
Since 1999, [x+1] has helped marketers connect with consumers in more meaningful, actionable ways, delivering content and offers where they’re most relevant.
We work with brands, agencies and media companies to determine the most valuable customer attributes (those characteristics that indicate who is most likely to respond favorably) and then interact with those people when and where they are online.
Our groundbreaking and patented technology, the Predictive Optimization Engine (POE ™), makes it possible using sophisticated statistical modeling to leverage and surpass traditional direct marketing techniques.
It’s at the heart of our product set, which includes Media+1, Site+1 and Landing Page+1. All of which enable automated, real-time decision making and personalization, ensuring that the right ad or message is delivered to the right person at the right time.
Our clients include leading digital marketers and agencies in financial services, telecommunications, online services, travel and other industries.
Click here for more information on x+1
AppNexus
Real-time is Real
Real-time bidding will be a multi-million dollar business in the next five years. Ad networks, demand-side platforms, trade desks and other leading online advertising companies need a core competency in RTB – and a fully white labeled, open API-driven platform designed especially for their needs. These companies, including eight of the top 15 ad networks, are increasingly tapping AppNexus (comScore, June 2010).
We provide a comprehensive, state-of-the-art platform, and access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.
We don’t operate a media services business and don’t compete with our clients. Instead, we are a trusted display advertising partner, giving them access to real-time bidding, advanced data acquisition and use, IAB-certified ad serving, reporting and analytics.
AppNexus stays at the forefront of technological innovation in the advertising space through our world-class talent, top-of-the-line hardware and software infrastructure, and elegantly built products.
Click here for more information on AppNexus
DataXu
It’s a digital world. For media buying, going digital means lower costs, better measurability, and—ultimately—marketing predictability. But a 100% digital future can be challenging and fragmented. That’s why DataXu is ready to help you take advantage of the rewards of digital media buying without the risk…
Let us bring predictability back to your digital buying process and make it more strategic. How? We bring you the only media management platform that delivers a single point of control to run all your digital campaigns—scalability without compromise, automated and optimized media buying, and data-driven insights into consumer behavior. Want to know what, why, and where they buy? We can help.
Click here for more information on DataXu
Efficient Frontier
Efficient Frontier Delivers Performance
Marketers demand performance from their advertising. They expect the budgets they invest to deliver their return on investment goals. They expect their staff to deliver performance efficiently. They need partners with technology and services that make it happen.
Efficient Frontier has a long history helping marketers deliver performance in the digital world. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.
Our ability to deliver superior optimization across digital channels while providing advertisers with the control and insights to drive performance is what makes Efficient Frontier unique in the market.
Search Engine Marketing
Unlike rules-based approaches, which are inherently inaccurate and labor-intensive, Efficient Frontier’s technology provides the visibility, scalability and actionable choices required to effectively manage large and complex Search Engine Marketing (SEM) campaigns. Advanced algorithms and predictive modeling allow a direct correlation between how much a marketer spends for their desired results. For more information about paid search, contact us.
Display
Efficient Frontier helps marketers get their display marketing to perform, applying their proven approach to optimization and continuing to provide control and insights to our customers. Efficient Frontier’s media partners, including Google and Yahoo, deliver over 95% reach and high quality inventory within the biddable display ad exchanges. With both reach and quality in auction markets, advertisers can now capitalize on display as a performance channel. And with Efficient Frontier’s real time bidding and access to a wide array of targeting data, advertisers can scale performance display well beyond retargeting. For more information about display, contact us.
Search Engine Optimization
Efficient Frontier’s Search Engine Optimization (SEO) service is a powerful complement to our paid search marketing offerings. By optimizing Web sites to achieve top natural search engine rankings for relevant keywords, SEO can increase a marketers reach within the search engine results pages, providing maximum exposure alongside the paid search ads.
Click here for more information on Efficient Frontier
Triggit
Triggit is fully integrated with all major Real-Time Display Advertising Exchanges to provide you with unmatched access via the Triggit RTB Platform.
Full Campaign Controls:
From defining your campaigns to creating offer targeting parameters and uploading your creative, the RTB Platform leaves full control of your campaign in your hands.
Site List Transparency and Insights:
The RTB Platform provides organized, and accessible, access to full site-lists and available inventory.
Real-Time, White List and Black List Controls:
With Triggit’s Fully transparent media buying, you can add any site to your white list, or black list, at any time.
Global Frequency Capping:
Thanks to Triggits proprietary cookie store and user mapping, Triggit is able to apply global, cross exchange, frequency capping. You’ll choose exactly how many times, and how often, a user will see your ads.
Exchange Filtering:
Ability to choose, and limit, the real-time display advertising exchanges your offers run on.
Full Geo Targeting:
Country, State, DMA – all at your fingertips.
Conversion and Click Tracking:
The RTB Platform is designed to track clicks and conversions across multiple tags providing comprehensive performance tracking and learning.
Ad-Scheduling and Pacing:
Choose when you want your ads to run, and how quickly you would like your budget to be executed.
Fully Integrated 1st, 2nd, and 3rd Party Data Solutions:
Triggit can integrate your custom data, offer our own, or that of our many data partners to ensure your campaign has all the data necessary to achieve your performance goals.
User Retargeting:
Triggit’s server-side user mapping enables retargeting across all exchanges with one short snippet. We provide the code, and you can create as many segments as necessary – building user groups based on content, site interaction, and other characteristics. Each piece of creative can be retargeted to specific user groups for precise message customization.
Click here for more information on Triggit
XA.net
XA.net RTB, Retargeting, and Platform Technology:
XA.net’s engineering team has built proprietary technologies enabling advertisers and agencies of all sizes to buy, manage, and optimize online media and data through one intuitive, easy-to-use platform for the most efficient, targeted, and performance-driven ad spend possible.
RTB image Technology Real-time Bidding (RTB):
Bid impression-by-impression for granular advertising optimization.
Retargeting image Technology Retargeting:
Engage potential clients as they travel beyond your site and continue to browse the web.
xinterface image Technology PlatformX:
Manage and optimize all your clients’ campaigns from our enterprise-level, white label platform.
cpmatic image Technology CPMatic:
Manage and optimize campaigns with our self service media and data platform.
audience extension image Technology Audience Extension:
Extend your reach across the entire web and track your unique audience.
Click here for more information on XA.net
Efficient Frontier Delivers Performance
Marketers demand performance from their advertising. They expect the budgets they invest to deliver their return on investment goals. They expect their staff to deliver performance efficiently. They need partners with technology and services that make it happen.
Efficient Frontier has a long history helping marketers deliver performance in the digital world. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.
Our ability to deliver superior optimization across digital channels while providing advertisers with the control and insights to drive performance is what makes Efficient Frontier unique in the market.
Search Engine Marketing
Unlike rules-based approaches, which are inherently inaccurate and labor-intensive, Efficient Frontier’s technology provides the visibility, scalability and actionable choices required to effectively manage large and complex Search Engine Marketing (SEM) campaigns. Advanced algorithms and predictive modeling allow a direct correlation between how much a marketer spends for their desired results. For more information aboutpaid search,contact us.
Display
Efficient Frontier helps marketers get their display marketing to perform, applying their proven approach to optimization and continuing to provide control and insights to our customers. Efficient Frontier’s media partners, including Google and Yahoo, deliver over 95% reach and high quality inventory within the biddable display ad exchanges. With both reach and quality in auction markets, advertisers can now capitalize on display as a performance channel. And with Efficient Frontier’s real time bidding and access to a wide array of targeting data, advertisers can scale performance display well beyond retargeting. For more information aboutdisplay,contact us.
Search Engine Optimization
Efficient Frontier’s Search Engine Optimization (SEO) service is a powerful complement to our paid search marketing offerings. By optimizing Web sites to achieve top natural search engine rankings for relevant keywords, SEO can increase a marketers reach within the search engine results pages, providing maximum exposure alongside the paid search ads.
Efficient Frontier Delivers Performance
Marketers demand performance from their advertising. They expect the budgets they invest to deliver their return on investment goals. They expect their staff to deliver performance efficiently. They need partners with technology and services that make it happen.
Efficient Frontier has a long history helping marketers deliver performance in the digital world. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.
Our ability to deliver superior optimization across digital channels while providing advertisers with the control and insights to drive performance is what makes Efficient Frontier unique in the market.
Search Engine Marketing
Unlike rules-based approaches, which are inherently inaccurate and labor-intensive, Efficient Frontier’s technology provides the visibility, scalability and actionable choices required to effectively manage large and complex Search Engine Marketing (SEM) campaigns. Advanced algorithms and predictive modeling allow a direct correlation between how much a marketer spends for their desired results. For more information aboutpaid search,contact us.
Display
Efficient Frontier helps marketers get their display marketing to perform, applying their proven approach to optimization and continuing to provide control and insights to our customers. Efficient Frontier’s media partners, including Google and Yahoo, deliver over 95% reach and high quality inventory within the biddable display ad exchanges. With both reach and quality in auction markets, advertisers can now capitalize on display as a performance channel. And with Efficient Frontier’s real time bidding and access to a wide array of targeting data, advertisers can scale performance display well beyond retargeting. For more information aboutdisplay,contact us.
Search Engine Optimization
Efficient Frontier’s Search Engine Optimization (SEO) service is a powerful complement to our paid search marketing offerings. By optimizing Web sites to achieve top natural search engine rankings for relevant keywords, SEO can increase a marketers reach within the search engine results pages, providing maximum exposure alongside the paid search ads.