#Chirp highlights
- 100,000 applications now registered with Twitter.
- Promoted Tweets – Twitter monetization model built around paying for tweet promotion in search. Dick Costolo introduced the new concept of “Resonance,” a cost model based on ways companies interact with followers. Dick says twitter will measure “hashtags, clicks on hastags, retweets, retweets by power users” and other metrics. The resonance score will be measured in real time and will be the metric the algorithms decide which promoted tweets to display. Promoted tweets that resonate with users will remain in search results, while tweets that don’t resonate with users will disappear.
- Meta Data and Annotations: Starting next quarter hash tags will be toast [maybe]. A “Machine-parseable, lightweight client-side API that extends Twitter” will be introduced. What’s cool about this functionality, you will be able to annotate and add meta-data to tweets that comes into the stream. Twitter will let you attach metadata to tweets, and then pull that data back out of Twitter later. Types of data are being left to developers to decide but you will surely see location based information passed and parsed in the meta-data. “Annotations are specified for a tweet when the tweet is created. When submitting a POST to /statuses/update, you’ll include an “annotations” parameter with your annotations. We’re thinking we’ll provide two mechanisms for specifying what a tweet’s annotations are: 1. JSON 2. form encoded parameters”
- Managing larger work-flows in bigger teams of individual companies. Similar to Co-Tweet, Twitter recongnizes the workflow issues involved with managing more than one account and effectively distributing the work load over many individuals.
- Places of Interest – instead of listing coordinates of tweets, Twitter will associate them with the name of the specific location
- URL Shortener – Twitter will be launching their own URL shortener.
- @Anywhere, which allows partners to more easily embed Twitter into their Websites. Hovercards, Connect, Sign-In, and the Tweetbox. The Tweetbox is where tweets themselves are displayed, it’s like a short Twitter feed. The goal is to bring widget interface functionality with seleected tweets and users about specific topics, on those websites. AdAge, Amazon, Bing, Citysearch, Digg, Disqus, eBay, Foursquare, Gawker, Google, Gowalla, The Guardian, The Huffington Post, Hunch, Mashable, Meebo, MSNBC.com, The New York Times, Salesforce.com, WSJ.com, Yahoo!, and YouTube, will be using these new tools Twitter states on their blog.
- Twitter Archive – The US Library of Congress will be the official archive for tweets.
- User Streams: Power of real-time streams relevant to users. No more rate limits, polling, managing data. Includes social graph, direct messages and ReTweets and favorites. Adding linkage and threads between one tweet to the other. Like Twit Toaster did when visualizing threaded discussions & of course location. “Streaming API feature that we’re calling User Streams — real-time updates of all data needed to update a desktop application display. The grand vision has applications, eventually,
hitting the REST API for startup back-fill, then transitioning to Streaming for nearly all subsequent reads. Streaming will revolutionize the user’s desktop experience — rate limits and latency will practically be eliminated. We’ll also be able to provide new event types and data that are currently impractical on REST. We hope that you can stop managing rate
limits and use this new data to create an entirely new user experience. On our end, we hope to reduce costs and increase site reliability.” - Twitter Media – launched a new portal for journalist and media focused on case studies for using the service
- Google, unveiled two new Twitter tools Wednesday, one called “Friend Follow” that searches for likely candidates to follow on Twitter, and a second called “Replay” that allows users to look back in time at what people were saying about a particular topic at a particular time on Twitter.
- Developer central: in a move to placate developers after their recent purchase of Atebits, the company behind the popular Tweetie client for Mac, Twitter announced their new developers site, dev.twitter.com