Summary Numbers
- The greatest overlap between OpenSocial container sites exists between MySpace and Hi5, in which 43% of Hi5 users also use MySpace.
- Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male
- 52% of Facebook users are 18-25, whereas 40% of the users are 18-25 for the five container sites on the OpenSocial platform
- Facebook users tend to use 2.9 major social networking sites on average whereas users of OpenSocial container sites tend to use 2.7 major social networking sites
Social Network Specific Data
Facebook Users
- 2.6 million users identified in Rapleaf
- 63% female, 36% male
- 17% <18 yrs, 52% 18-25 yrs, 21% 26-35 yrs, 5% 36-45 yrs, 5% >45 yrs
- 2.9 major social networking sites used on average
- 62% are on MySpace, 5% are on LinkedIn, 9% are on Friendster, 10% are on Plaxo, 22% are on Hi5
MySpace Users
- 11.3 million users identified in Rapleaf
- 63% female, 36% male
- 20% <18 yrs, 40% 18-25 yrs, 27% 26-35 yrs, 7% 36-45 yrs, 6% >45 yrs
- 2.4 major social networking sites used on average
- 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5
LinkedIn Users
- 0.8 million users identified in Rapleaf
- 38% female, 61% male
- 2% <18 yrs, 9% 18-25 yrs, 49% 26-35 yrs, 24% 36-45 yrs, 16% >45 yrs
- 3.2 major social networking sites used on average
- 16% are on Facebook, 25% are on MySpace, 12% are on Friendster, 16% are on Plaxo, 8% are on Hi5
Friendster Users
- 2.3 million users identified in Rapleaf
- 58% female, 41% male
- 12% <18 yrs, 39% 18-25 yrs, 36% 26-35 yrs, 7% 36-45 yrs, 5% >45 yrs
- 3.0 major social networking sites used on average
- 10% are on Facebook, 44% are on MySpace, 5% are on LinkedIn, 5% are on Plaxo, 26% are on Hi5
Plaxo Users
- 1.3 million users identified in Rapleaf
- 62% female, 37% male
- 16% <18 yrs, 39% 18-25 yrs, 24% 26-35 yrs, 10% 36-45 yrs, 11% >45 yrs
- 3.6 major social networking sites used on average
- 20% are on Facebook, 53% are on MySpace, 11% are on LinkedIn, 9% are on Friendster, 15% are on Hi5
Hi5 Users
- 4.5 million users identified in Rapleaf
- 60% female, 39% male
- 21% <18 yrs, 44% 18-25 yrs, 23% 26-35 yrs, 6% 36-45 yrs, 6% >45 yrs
- 2.8 major social networking sites used on average
- 13% are on Facebook, 43% are on MySpace, 2% are on LinkedIn, 13% are on Friendster, 2% are on Plaxo