There are many reasons social media can be a productive marketing channel or platform. Rather than employing it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes…
Tag: Quality Content
WordPress SEO Tips; a useful strategy
WordPress SEO Tip #20 Don’t Block the Search Engines! First and foremost: make sure you’re not inadvertently telling the search engines to go away! Believe it or not, some WordPress installations block the search engine bots by default. From your…
Website Usability: How Can You Improve It?
Website usability is all about user engagement. It’s about interception points and understanding your users. For years now webmasters and site owners have been using metrics such as path analysis to track user interaction on their sites. So what happens…