According to Weintraub’s interview with Susquehanna’s Mariane Wolk, “Exiting recent meetings with Google’s display ad team, we have increased confidence in Google’s long-term growth from display ads. As it approaches 10% of gross revenue, we could see Google break out this high growth part of its business – a catalyst for the shares as it debunks the bear “single-product” thesis.” We recently met with several members of the Display and YouTube teams from Google and found the business is bigger and growing faster than we thought.”
So what does this mean to us PPC Marketers? It means we have to “fish where the fish are”, add the Display Network as vital part of the PPC Strategy and to monetize everything on the client’s website to maintain an accurate level of attribution. However, we also have to be mindful of the validity of these revenue numbers by Google, as there is still a ton of concern over ClickFraud.