Is Social Media becoming a commodity in our lives? And if yes, how do we measure a channels effectiveness. For today lets look at Blogs and Widgets. – E.marketer published that 54% of American Internet users use social networks ……
Category: Commentary & Analysis
7 New Features in Your Google Analytics Account
Photo by pdxdiverGoogle recently added powerful new features to your Google Analytics account. With these seven new features you’ll be able to get quicker insights, create deeper customizations, do more advanced analysis and track more mobile marketing! 1) Analytics Intelligence…
Virtual shopping sites and dropshipping
Photo by Angels GateWhat Is Drop shipping? Drop shipping is simple; you place products for sale on your own eCommerce web site. You don’t stock any of these products. Then you take orders and payments directly from customers. Once you…
Google Analytics launches asynchronous tracking
Photo by johnbullasGoogle Analytics now provides a new Asynchronous Tracking Code snippet as an alternate way to track your website! Think of the asynchronous tracking code snippet as a script that uses a “separate lane” to handle part of the…
The Holy Trinity: Search, Social Media and Email
When I speak to people about getting found I talk about using a blended strategy with their online marketing efforts. There are no silver bullets I like to say. Inbound Marketing needs to work with Search, both paid and organic,…
Google Hates Your Business Model
What is the “Google Slap”? Recall that the slap is an act of “punishment” by google to websites, consisting of A degradation of the Quality Score for our Adwords campaigns (rising sponsored links) Organic Positioning degradation (drop in positions not…
You Will Never Read a Newspaper Again
Here are the nation’s 10 largest newspapers based on circulation and their websites. Every newspaper has seen circulation decline over the past few years. Newspapers face a special challenge in transitioning from print to the web. While it seems clear…
Product Development via Customer Feedback
Photo by megThere are certain companies I am a huge fan of and others, well, they just cant seem to get of their own way sometimes. how to measure a companies potential success in the market place? How quickly and…
Did the NYT take a SEO Play from Wikipedia Inlinking Strategies
The other day on twitter I mentioned a dramatic change in the way the New York Times was creating their content and the start of a new in linking strategy for them. Wikipedia does have an incredible internal linking structure.…
Using RSS feeds
What is a feed? Feeds, also known as RSS feeds, XML feeds, syndicated content, or web feeds, contain frequently updated content published by a website. They are usually used for news and blog websites, but are also used for distributing…