One of the more interesting features of AdWords that advanced PPC marketers have been using is Google Dynamic Keywords. This allows you to insert the search query that the user typed in directly into your ad. How to Use AdWords…
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You Will Never Read a Newspaper Again
Here are the nation’s 10 largest newspapers based on circulation and their websites. Every newspaper has seen circulation decline over the past few years. Newspapers face a special challenge in transitioning from print to the web. While it seems clear…
Using RSS feeds
What is a feed? Feeds, also known as RSS feeds, XML feeds, syndicated content, or web feeds, contain frequently updated content published by a website. They are usually used for news and blog websites, but are also used for distributing…
Google Sandbox Patent
United States Patent Application 20070143345 Kind Code A1 Jones; Michael T. ; et al. June 21, 2007 ENTITY DISPLAY PRIORITY IN A DISTRIBUTED GEOGRAPHIC INFORMATION SYSTEM Abstract A system for ranking geospatial entities is described. In one embodiment, the…
Ranking Domains Using Domain Maturity
Ranking Domains Using Domain Maturity Invented by Janine Crumb, Krishna C Gade, Rangan Majumder, Vishnu Challam Assigned to Microsoft US Patent Application 20080086467 Published April 10, 2008 Filed October 10, 2006 Abstract Ranking domains for search engines is provided herein.…
The Importance of Backlinks
If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks…
Using Social Media To Drive Traffic
SMO, or Social Media Optimization, helps build website traffic by using social media based websites. The dawning of web 2.0 has seen many different social media websites crop up in an equally large number of different guises. Content sharing, social…
Taking Your Blog To The Next Level; I like WordPress
If you already have your own blog, or are thinking of setting one up, you’ve undoubtedly read one or more of the beginner’s guides to blogging that frequent the Internet. Blog often and provide unique, fresh, entertaining, accurate, and relevant…
WordPress SEO Tips; a useful strategy
WordPress SEO Tip #20 Don’t Block the Search Engines! First and foremost: make sure you’re not inadvertently telling the search engines to go away! Believe it or not, some WordPress installations block the search engine bots by default. From your…
Internet Marketing: Building traffic
If you are like most people, you will spend countless hours trying to build traffic to your website. Did you know that over 80% of website traffic is the result of search engines? If you want to increase the number…