Photo by Jason MichaelWhat is Performance Marketing Lets define Performance Marketing: the practice of targeted marketing to generate consumer behavior. The behavior may be a purchase, registration, click, forward something to a friend, download a white paper, click a chicklet, etc.. In this vision, the big difference in branding, is that it aims to...





Good Blog Posts Create Decendants
Photo by Intersection ConsultingHow best to measure a blogs worth? I have been thinking about the value of a blog post and the content residing on a blog. More importantly, what value and how do readers and other bloggers treat your posts and in turn what ideas did the original post provoke within the reader and community....
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