RockMelt the First Social Browser Experience

November 8, 2010
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“RockMelt is fast, secure, and stable because it’s built on Chromium, the open source project behind Google’s Chrome browser. It’s your browser – re-imagined and built for how you use the Web.” “RockMelt keeps track of all your favorite sites for you, alerting you when a new story comes out, a friend posts new...

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3 Social Media Marketing Tips from Howard Stern

October 25, 2010
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3 Social Media Marketing Tips from Howard Stern

Howard Stern anointed himself as the “King of All Media” for his successes outside radio. His television career includes several late night shows, pay-per-views and home video releases. Stern is the author of several books and made a movie from his book Private Parts, a self deprecating comedy starring Stern and his radio show...

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SEO from Caterpillar to Social Butterfly

April 28, 2010
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SEO from Caterpillar to Social Butterfly

Search Engine Optimization and Marketing is growing up. In fact, the past several years has seen basic tenants of search, meta tags and DMOZ inclusions, wane in importance as the ability to bridge the gap with search and social has emerged.  According The Social Media Industry report March 2009, social media was viewed as...

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Facebook

April 14, 2010
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Facebook is a social networking that was originally designed for college students, but is now open to anyone 13 years of age or older. Facebook users can create and customize their own profiles with photos, videos, and information about themselves. Friends can browse the profiles of other friends and write messages on their pages....

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social media marketing

April 14, 2010
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social media marketing What is social medial marketing? Social media marketing consists of the attempt to use social media to persuade consumers that one’s company, products and/or services are worthwhile. Businesses using social media want to sell their products or services of course. But as blatant advertising on social media would, in most cases,...

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What Does a Social Media Community Manager Do?

January 24, 2010
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What Does a Social Media Community Manager Do?

One of the star players in Social Media is the “Community Manager”. Responsible for the management and revitalization of communities on a Companies or Causes site. 1 .- Sites embody a community of real people with faces, voices and names. And gradually, they will produce many experiences, the constant generation of experiences that seek...

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Social Media ROI: Socialnomics

December 20, 2009
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If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. No ROI for Social Media? Some examples for you. Now, they re-iterate with this compelling clip with...

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Social Media Optimization – Shifting the Landscape of Search Engine Marketing

December 16, 2009
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Social Media Optimization – Shifting the Landscape of Search Engine Marketing

Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with...

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Social Media Gurus, the punk'd version

December 13, 2009
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With all but just a few exceptions  I find “social media gurus” to be nothing more than “social media blowhards” If you doubt it read this weeks Business Week article on Social Media Snake Oil Salesmen

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Social Media Marketing and the Expected ROI

December 12, 2009
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Social Media Marketing and the Expected ROI

Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words,  images and other rich media. Although I believe this definition is somewhat fair, “Social Media” uses consensus swarming to generate content and link information in...

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