Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with...
With all but just a few exceptions I find “social media gurus” to be nothing more than “social media blowhards” If you doubt it read this weeks Business Week article on Social Media Snake Oil Salesmen
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is somewhat fair, “Social Media” uses consensus swarming to generate content and link information in...
Google Caffeine is what Google’s “Next Generation” search engine is being called. According to all indications, this is not just another one of Google’s infamous updates, but a major “Overhaul” of its index and algorithm – the complex formula and calculations Google uses to rank all web pages. If that doesn’t sound broad enough,...
Is Social Media becoming a commodity in our lives? And if yes, how do we measure a channels effectiveness. For today lets look at Blogs and Widgets. - E.marketer published that 54% of American Internet users use social networks … - It is estimated that by 2010 98% of Generation Y will user of...
When I speak to people about getting found I talk about using a blended strategy with their online marketing efforts. There are no silver bullets I like to say. Inbound Marketing needs to work with Search, both paid and organic, Email marketing and Social Media outreach. Social Media...
Social Media Dashboards Listening, Learning, Engaging and Integrating—The Four Keys to Successfully Leveraging the Social Channel Are you listening to your market? People are engaged in conversations with each other about your company, your brands, your products and your services. They are also reaching out to you with insights, suggestions, stories, and sometimes, important...
Analytics And Measurement // Dave McClure Geeks. Entrepreneurs. Startups. The Internet Revolution, Act II. 22,795 followers Benoit Duverneuil Web Entrepreneur, Web Metrics Analyst, Serial Blogger… 21,179 followers Avinash Kaushik Author – Web Analytics 2.0 & Web Analytics: An Hour A Day | Analytics Evangelist – Google | Co-Founder – Market Motive Inc 14,164 followers...
Google Social Search is an experimental feature that helps you find relevant public web content from people in your social circle, when you’re signed in to your Google Account. For example, search for , and restaurant reviews by your friends and other contacts may appear more prominently in your results. Join the...
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Social Media ROI: Socialnomics
If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. No ROI for Social Media? Some examples for you. Now, they re-iterate with this compelling clip with...
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