If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. No ROI for…
Tag: social media marketing roi
Social Media Optimization – Shifting the Landscape of Search Engine Marketing
Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines.…
Social Media Gurus, the punk'd version
With all but just a few exceptions I find “social media gurus” to be nothing more than “social media blowhards” If you doubt it read this weeks Business Week article on Social Media Snake Oil Salesmen
Social Media Marketing and the Expected ROI
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is…
Google Caffeine and the New Ranking Factors
Google Caffeine is what Google’s “Next Generation” search engine is being called. According to all indications, this is not just another one of Google’s infamous updates, but a major “Overhaul” of its index and algorithm – the complex formula and…
Social Media Metrics for Blogs and Widgets
Is Social Media becoming a commodity in our lives? And if yes, how do we measure a channels effectiveness. For today lets look at Blogs and Widgets. – E.marketer published that 54% of American Internet users use social networks ……
The Holy Trinity: Search, Social Media and Email
When I speak to people about getting found I talk about using a blended strategy with their online marketing efforts. There are no silver bullets I like to say. Inbound Marketing needs to work with Search, both paid and organic,…
Social Media Tools and Dashboards
Social Media Dashboards Listening, Learning, Engaging and Integrating—The Four Keys to Successfully Leveraging the Social Channel Are you listening to your market? People are engaged in conversations with each other about your company, your brands, your products and your services.…
Analytics And Measurement twitter people to follow
Analytics And Measurement Dave McClure Geeks. Entrepreneurs. Startups. The Internet Revolution, Act II. 22,795 followers Benoit Duverneuil Web Entrepreneur, Web Metrics Analyst, Serial Blogger… 21,179 followers Avinash Kaushik Author – Web Analytics 2.0 & Web Analytics: An Hour A Day…
How Google Social Search Works
Google Social Search is an experimental feature that helps you find relevant public web content from people in your social circle, when you’re signed in to your Google Account. For example, search for [ restaurants ], and restaurant reviews by…