With all but just a few exceptions I find “social media gurus” to be nothing more than “social media blowhards” If you doubt it read this weeks Business Week article on Social Media Snake Oil Salesmen
Tag: SEO
Social Media Marketing and the Expected ROI
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is…
HTML Elements, do they help decide your Google Rank?
Photo by Mr_SteinIn HTML, elements are bits of markup that tell a web browser to display or format parts of web pages. The structure of HTML is based on logic, order, and syntax and is, therefore, relatively simple to use.…
Google Caffeine and the New Ranking Factors
Google Caffeine is what Google’s “Next Generation” search engine is being called. According to all indications, this is not just another one of Google’s infamous updates, but a major “Overhaul” of its index and algorithm – the complex formula and…
Search Engine Ranking Factors and Sensors
According to Matt Cutts at Google, there are some 200 variables in the Google Algorithm. Each factor unto itself is less than the sum of the parts. The key idea is to efficiently compute for each sensor an estimate of…
Metrics and tools to use when doing an SEO Website Analysis
These tips, tools and metrics for analyzing your website, on page and off page ranking factors alike, are all levers to pull and lenses to measure your website by. Understanding what sensors the search engines take into account will help…
Social Media Metrics for Blogs and Widgets
Is Social Media becoming a commodity in our lives? And if yes, how do we measure a channels effectiveness. For today lets look at Blogs and Widgets. – E.marketer published that 54% of American Internet users use social networks ……
7 New Features in Your Google Analytics Account
Photo by pdxdiverGoogle recently added powerful new features to your Google Analytics account. With these seven new features you’ll be able to get quicker insights, create deeper customizations, do more advanced analysis and track more mobile marketing! 1) Analytics Intelligence…
How Fast is Your Website?
Google has launched Site Performance, an experimental feature in Webmaster Tools that shows you information about the speed of your site and suggestions for making it faster. This is a small step in Googles larger effort to make the web…
Virtual shopping sites and dropshipping
Photo by Angels GateWhat Is Drop shipping? Drop shipping is simple; you place products for sale on your own eCommerce web site. You don’t stock any of these products. Then you take orders and payments directly from customers. Once you…