For me, Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse the virtues of their wonderful SEO working their magical powers to gain position one,...
Blogs, social networks, video sharing platforms, audio, photos, podcasts, wikis, virtual worlds, forums, microblogging, social shopping … The era of digital marketing is now part of our lives and social media offers an attractive landscape for brands who have adopted social media as a core objective. The goal, to exploit...
Baidu doesn’t, yahoo doesn’t, and I am pretty sure bing (the new Microsoft search engine) doesn’t. Doesn’t what you ask? Index javascript. So you now ask, “How do I design a site or page with Java links?” The short answer is do not to use javascript links whenever you can, and always defer to the...
Photo by pfalaUnderstand the relationship between components of an SEM campaign Consider the context of contextual campaigns Analyze your funnel metrics Use ad copy to be effective, not just ‘different to be different’ Use ‘match types’ to refine campaigns Fence out the wrong keywords Become the Searcher Make SEO and Paid Search Work Together...
If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. No ROI for Social Media? Some examples for you. Now, they re-iterate with this compelling clip with...
Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with...
Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as tracking all visitors to both dogs.example.com and www.example.com, with data for both showing in the same...
Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are: Stability – ensuring that the service has very good uptime Security – protecting users from malware...
SeoSem’s Twitter Stream
Bayesian Algorithm for Search
Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks to estimating the joint distribution of promising solutions. To obtain the structure of Bayesian...
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