Tag: SEO

Goodbye SERP’s Hello SMERP’s

For me,  Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse…

Bayesian Algorithm for Search

Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks…

Social Media Helps Drive Off Page SEO

Blogs, social networks, video sharing platforms, audio, photos, podcasts, wikis, virtual worlds, forums, microblogging, social shopping … The era of digital marketing is now part of our lives and social media offers an attractive landscape for brands [both b2b and…

JavaScript and SEO

Baidu doesn’t, yahoo doesn’t, and I am pretty sure bing (the new Microsoft search engine) doesn’t. Doesn’t what you ask? Index javascript. So you now ask, “How do I design a site or page with Java links?” The short answer is…

11 top SEM, PPC and SEO 2010 goals

Photo by pfalaUnderstand the relationship between components of an SEM campaign Consider the context of contextual campaigns Analyze your funnel metrics Use ad copy to be effective, not just ‘different to be different’ Use ‘match types’ to refine campaigns Fence…

Social Media ROI: Socialnomics

If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. No ROI for…

Cross-Domain Tracking in Google Analytics

Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as tracking all…

Google URL Shortener

Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are: Stability –…