Photo by megThere are certain companies I am a huge fan of and others, well, they just cant seem to get of their own way sometimes. how to measure a companies potential success in the market place? How quickly and how well a company responds to customer feedback. Integrating and implementing the feedback into...
PPC Advertising Campaign Strategy 1) Allows us to prepare campaigns and fully leverage our time effectively a. Ad design b. Keyword research c. Keyword bid levels 2) Choosing the right media channels 3) Turning on Campaign Optimization and Setting Monthly Budgets 4) Goaling a Campaign (determine # of...
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we recently ran some tests dissecting some campaigns and creating 8 Google AdWords campaigns from one. We wanted to see whether traffic would be decreased or increased. Our test confirm breaking down campaigns and getting as granular as you can definitely pays off. It’s better to organize multiple keywords under various campaign groups. Use...
Given the economic downturn, digital marketing tactics are shifting and businesses are being forced to take a hard look at which channels should be a part of their 2009 marketing plan, and to what extent. According to a study put out by Marketing Sherpa last month, only Web 2.0 (social network marketing) and email...
Search Engine Optimization (SEO) is a critical component in having a successful website! No matter how great your website looks, if it cant be found on search engines like Google and Yahoo, then its value weakens. Optimization allows your site to be found through specific keyword phrases (META tags) and can raise your websites...
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Leveraging the Content Network
Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie, web-sites and individual pages within those sites, where you would like to see your...
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