For me, Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse the virtues of their wonderful SEO working their magical powers to gain position one,...
If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. No ROI for Social Media? Some examples for you. Now, they re-iterate with this compelling clip with...
Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with...
Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as tracking all visitors to both dogs.example.com and www.example.com, with data for both showing in the same...
Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are: Stability – ensuring that the service has very good uptime Security – protecting users from malware...
With all but just a few exceptions I find “social media gurus” to be nothing more than “social media blowhards” If you doubt it read this weeks Business Week article on Social Media Snake Oil Salesmen
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is somewhat fair, “Social Media” uses consensus swarming to generate content and link information in...
Photo by Mr_SteinIn HTML, elements are bits of markup that tell a web browser to display or format parts of web pages. The structure of HTML is based on logic, order, and syntax and is, therefore, relatively simple to use. You should basically think of your HTML elements as the organizational and visual formatting...
Google Caffeine is what Google’s “Next Generation” search engine is being called. According to all indications, this is not just another one of Google’s infamous updates, but a major “Overhaul” of its index and algorithm – the complex formula and calculations Google uses to rank all web pages. If that doesn’t sound broad enough,...
SeoSem’s Twitter Stream
11 top SEM, PPC and SEO 2010 goals
Photo by pfalaUnderstand the relationship between components of an SEM campaign Consider the context of contextual campaigns Analyze your funnel metrics Use ad copy to be effective, not just ‘different to be different’ Use ‘match types’ to refine campaigns Fence out the wrong keywords Become the Searcher Make SEO and Paid Search Work Together...
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