Google AdWords Advertisers can now Analyze their Competition Available only in beta to a small number of advertisers using the English AdWords interface for now, Google has introduced a new “Analyze Competition” feature located on the “opportunities” tab. By reviewing the account’s activity over two weeks, AdWords will list categories that represent products and...







Social Media Marketing and the Expected ROI
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is somewhat fair, “Social Media” uses consensus swarming to generate content and link information in...
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