Analyze your competition with Adwords

June 14, 2010
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Google AdWords Advertisers can now Analyze their Competition Available only in beta to a small number of advertisers using the English AdWords interface for now, Google has introduced a new “Analyze Competition” feature located on the “opportunities” tab. By reviewing the account’s activity over two weeks, AdWords will  list categories that represent products and...

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Google AdWords Massive Brand QS Algo Flaw

June 4, 2010
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Google AdWords Massive Brand QS Algo Flaw

My Company is XYZ, my domain name URL is XYZ. All my paid search campaign ads reference XYZ both in the display URL, the destination URL, the ads themselves and there are at least 6 – 12 instances of my company name on the landing pages I drive traffic too. There is one brand...

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Dynamic Keyword Insertion and Capitalizations

March 21, 2010
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One of the more interesting features of AdWords that advanced PPC marketers have been using is Google Dynamic Keywords. This allows you to insert the search query that the user typed in directly into your ad. How to Use AdWords Dynamic Keywords In your title or description lines, you can enter a little bit...

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Social Media Marketing and the Expected ROI

December 12, 2009
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Social Media Marketing and the Expected ROI

Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words,  images and other rich media. Although I believe this definition is somewhat fair, “Social Media” uses consensus swarming to generate content and link information in...

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Google Hates Your Business Model

November 24, 2009
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Google Hates Your Business Model

What is the “Google Slap”? Recall that the slap is an act of “punishment” by google to websites, consisting of A degradation of the Quality Score for our Adwords campaigns (rising sponsored links) Organic Positioning degradation (drop in positions not patocinados links) A degradation of Page Rank (loss of authority in the network) Which...

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Website statistics, data aggregating and tracking

November 11, 2009
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Website statistics, data aggregating and tracking

Web statistics, Web metrics, web analytics, web stats and site stats. What are all these site metrics, and why measure them? Web metrics refers to measurement, the science of measuring websites. Specifically, measuring website events, defining goals and extracting trends. Analytics is the act of distinguishing categories within recorded stats, and analyzing for any...

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How I predicted the Google Algo Update

November 3, 2009
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How I predicted the Google Algo Update

Photo by Storm CryptI have hundred of websites and domain names in just about every vertical you could imagine, literally. The websites function as a test bed for my SEO and PPC experiments, a source of income in most instances and best of all, insight to many of the sensors search engines use as...

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Analytics And Measurement twitter people to follow

October 30, 2009
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Analytics And Measurement twitter people to follow

Analytics And Measurement // Dave McClure Geeks. Entrepreneurs. Startups. The Internet Revolution, Act II. 22,795 followers Benoit Duverneuil Web Entrepreneur, Web Metrics Analyst, Serial Blogger… 21,179 followers Avinash Kaushik Author – Web Analytics 2.0 & Web Analytics: An Hour A Day | Analytics Evangelist – Google | Co-Founder – Market Motive Inc 14,164 followers...

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Domain Names – What's the right price?

October 29, 2009
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Domain Names – What's the right price?

Photo by catatronicI have been working with a company on their website redesign and mentioned that as long as they were going for a complete overhaul of the site would they consider a new domain name. The old name was truly terrible on so many levels. The domain they had been using for over...

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Domain parking

July 21, 2009
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Domain parking

Congratulations on your purchase of a domain name through an accredited registrar via the Internet Corporation for Assigned Names and Numbers (“ICANN”) accredited registrar’s offices located in Scottsdale, Arizona, USA. ICANN, the non-profit group that regulates domain names. Now what do you do when there is no current plan...

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