What is the “Google Slap”? Recall that the slap is an act of “punishment” by google to websites, consisting of A degradation of the Quality Score for our Adwords campaigns (rising sponsored links) Organic Positioning degradation (drop in positions not patocinados links) A degradation of Page Rank (loss of authority in the network) Which...
Web statistics, Web metrics, web analytics, web stats and site stats. What are all these site metrics, and why measure them? Web metrics refers to measurement, the science of measuring websites. Specifically, measuring website events, defining goals and extracting trends. Analytics is the act of distinguishing categories within recorded stats, and analyzing for any...
Photo by Storm CryptI have hundred of websites and domain names in just about every vertical you could imagine, literally. The websites function as a test bed for my SEO and PPC experiments, a source of income in most instances and best of all, insight to many of the sensors search engines use as...
Analytics And Measurement // Dave McClure Geeks. Entrepreneurs. Startups. The Internet Revolution, Act II. 22,795 followers Benoit Duverneuil Web Entrepreneur, Web Metrics Analyst, Serial Blogger… 21,179 followers Avinash Kaushik Author – Web Analytics 2.0 & Web Analytics: An Hour A Day | Analytics Evangelist – Google | Co-Founder – Market Motive Inc 14,164 followers...
Photo by catatronicI have been working with a company on their website redesign and mentioned that as long as they were going for a complete overhaul of the site would they consider a new domain name. The old name was truly terrible on so many levels. The domain they had been using for over...
Congratulations on your purchase of a domain name through an accredited registrar via the Internet Corporation for Assigned Names and Numbers (“ICANN”) accredited registrar’s offices located in Scottsdale, Arizona, USA. ICANN, the non-profit group that regulates domain names. Now what do you do when there is no current plan...
By Webmaster Magazine AT Internet – A provider of both Web analytics and online intelligence solutions, AT Internet’s XiTi Analyzer II has key features that include optimized tagging methodology, ClickZone heatmaps and overlay, customizable dashboards, measurement of rich media, navigation optimization, qualitative analytics, mobile analytics and on-demand reporting. Auriq Systems – AuriQ systems’s RTmetrics...
Organic Listings (also referred to as “natural” or “free” listings), and Paid Advertisements bought on a “Pay Per Click” basis (PPC) or Cost Per Thousand (CPM). When you think of SERP’s think organic results, where 80 percent of the internet users click first. Most searchers decide in a matter of seconds which search listings...
PPC Advertising Campaign Strategy 1) Allows us to prepare campaigns and fully leverage our time effectively a. Ad design b. Keyword research c. Keyword bid levels 2) Choosing the right media channels 3) Turning on Campaign Optimization and Setting Monthly Budgets 4) Goaling a Campaign (determine # of...
SeoSem’s Twitter Stream
Social Media Marketing and the Expected ROI
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is somewhat fair, “Social Media” uses consensus swarming to generate content and link information in...
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