Google AdWords Advertisers can now Analyze their Competition Available only in beta to a small number of advertisers using the English AdWords interface for now, Google has introduced a new “Analyze Competition” feature located on the “opportunities” tab. By reviewing the account’s activity over two weeks, AdWords will list categories that represent products and...

Leveraging the Content Network
Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie, web-sites and individual pages within those sites, where you would like to see your...
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