One of the more interesting features of AdWords that advanced PPC marketers have been using is Google Dynamic Keywords. This allows you to insert the search query that the user typed in directly into your ad. How to Use AdWords Dynamic Keywords In your title or description lines, you can enter a little bit...
Product Development via Customer Feedback
Photo by megThere are certain companies I am a huge fan of and others, well, they just cant seem to get of their own way sometimes. how to measure a companies potential success in the market place? How quickly and how well a company responds to customer feedback. Integrating and implementing the feedback into...
Did the NYT take a SEO Play from Wikipedia Inlinking Strategies
The other day on twitter I mentioned a dramatic change in the way the New York Times was creating their content and the start of a new in linking strategy for them. Wikipedia does have an incredible internal linking structure. And now it appears as if the NYT is going to try and become...
SEO Global Link Popularity: Key Factors for New Positioning
It has been discussed in the blogosphere, on a study by SEOmoz, which indicates on more weight factors in the positioning of a site. here the list (copied) for you to see: 1. Using keyword in the Title (4.9) 2. Popularity (link) a global Web (4.5) 3. Anchor Text of backlinks (4.4) 4. Internal...
Detailed PPC keyword data from Google Analytics
GA Experts came up with a way to get detailed PPC keyword data from Google Analytics. In case you need some extra help to configure this filter for www.domain.com, follow the instructions below. Go to the GA Account for domain.com. Click on Filter Manager. Click on Add Filter. For Filter Name, use something like...
The Importance of Backlinks
If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have...
Seo Checklist; basic website optimization techniques
On-Page Optimization – · Content Optimization · Keyword Placement (Frequency, Density, Proximity, etc.) · Title Tag Optimization · Meta Tag Optimization · Spider/Robot Tag Optimization · Image Alt Optimization · Internal Link Structure · 301 Redirects · Robot.txt Creation · Broken Links & Page Optimization · Site Mapping · Avoiding Specific Design Optimization Issues...
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Leveraging the Content Network
Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie, web-sites and individual pages within those sites, where you would like to see your...
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