Tag: ip

The Importance of Backlinks

If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks…

social media marketing; SEO Tips

There are many reasons social media can be a productive marketing channel or platform. Rather than employing it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes…