What do Silly Bandz, Dunkin Donuts and Skittles have in common? Their main websites have lower PageRanks than do their Facebook company pages. Facebook has a PageRank 10 and passes that pagerank goodness to other pages on its site, specifically…
Tag: google
Google's new search movie maker
Create A Video with Google’s New Search Story Creation Tool In my inbox this am, I saw a news alert Google had created a new tool to create movies based on your search queries. Based off Google’s first-ever Super Bowl…
Dynamic Keyword Insertion and Capitalizations
One of the more interesting features of AdWords that advanced PPC marketers have been using is Google Dynamic Keywords. This allows you to insert the search query that the user typed in directly into your ad. How to Use AdWords…
Leveraging the Content Network
Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie,…
Search Engine Ranking Factors and Sensors
According to Matt Cutts at Google, there are some 200 variables in the Google Algorithm. Each factor unto itself is less than the sum of the parts. The key idea is to efficiently compute for each sensor an estimate of…
You Will Never Read a Newspaper Again
Here are the nation’s 10 largest newspapers based on circulation and their websites. Every newspaper has seen circulation decline over the past few years. Newspapers face a special challenge in transitioning from print to the web. While it seems clear…
Using RSS feeds
What is a feed? Feeds, also known as RSS feeds, XML feeds, syndicated content, or web feeds, contain frequently updated content published by a website. They are usually used for news and blog websites, but are also used for distributing…
Sky News – Interview with Rupert Murdoch, Paywalls for Content
Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and why Google is a thief, stealing their content. In the interview Rupert Murdoch talks about their plans on charging for their…
Domain Age as a SEO Factor
Domain Registration Date: Per Google’s patent(s), the Age of a Domains Registration is a factor. However, the value of such is, like all other factors, open to speculation. More important is for how long the Domain Name is currently registered.…
Google Sandbox Patent
United States Patent Application 20070143345 Kind Code A1 Jones; Michael T. ; et al. June 21, 2007 ENTITY DISPLAY PRIORITY IN A DISTRIBUTED GEOGRAPHIC INFORMATION SYSTEM Abstract A system for ranking geospatial entities is described. In one embodiment, the…