What do Silly Bandz, Dunkin Donuts and Skittles have in common? Their main websites have lower PageRanks than do their Facebook company pages. Facebook has a PageRank 10 and passes that pagerank goodness to other pages on its site, specifically in this case, company pages setup on Facebook. PageRank is a link analysis algorithm,...
Create A Video with Google’s New Search Story Creation Tool In my inbox this am, I saw a news alert Google had created a new tool to create movies based on your search queries. Based off Google’s first-ever Super Bowl advertisement featuring a search based movie comprised of screen-shots from Google search, Google Maps,...
One of the more interesting features of AdWords that advanced PPC marketers have been using is Google Dynamic Keywords. This allows you to insert the search query that the user typed in directly into your ad. How to Use AdWords Dynamic Keywords In your title or description lines, you can enter a little bit...
According to Matt Cutts at Google, there are some 200 variables in the Google Algorithm. Each factor unto itself is less than the sum of the parts. The key idea is to efficiently compute for each sensor an estimate of the probability that it matches the query and process sensors in the order of...
Here are the nation’s 10 largest newspapers based on circulation and their websites. Every newspaper has seen circulation decline over the past few years. Newspapers face a special challenge in transitioning from print to the web. While it seems clear that increasing traffic alone won’t solve the business problems of newspapers, it’s all they’ve...
What is a feed? Feeds, also known as RSS feeds, XML feeds, syndicated content, or web feeds, contain frequently updated content published by a website. They are usually used for news and blog websites, but are also used for distributing other types of digital content, including pictures, audio, or video. Feeds can also be...
Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and why Google is a thief, stealing their content. In the interview Rupert Murdoch talks about their plans on charging for their online news, as well as removing all information about Google from their web services...
Domain Registration Date: Per Google’s patent(s), the Age of a Domains Registration is a factor. However, the value of such is, like all other factors, open to speculation. More important is for how long the Domain Name is currently registered. A longer term serves to demonstrate an intent to commit to remaining active further...
SeoSem’s Twitter Stream
Leveraging the Content Network
Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie, web-sites and individual pages within those sites, where you would like to see your...
Read more »