CPM advertising rates and how to calculate the CPI

June 17, 2009
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CPM advertising rates and how to calculate the CPI

A common banner ad package consists of 100,000 impressions and costs from $20 to $100 per thousand impressions. Rates from $25 to $70 cost per thousand (CPM) are average for popular sites. Remember, most sites have repeat visitors, and most visitors view more than a single page per visit, so 100,000 impressions might represent...

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