One of the more interesting features of AdWords that advanced PPC marketers have been using is Google Dynamic Keywords. This allows you to insert the search query that the user typed in directly into your ad. How to Use AdWords…
Tag: app
Leveraging the Content Network
Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie,…
Ebay's QCP algo and EPC
Photo by extranoiseThe QCP algorithm uses a combination of metrics to assess the EPC that you will be paid for the traffic you have driven. In addition to looking at the revenue driven by yesterday’s traffic, it also takes into…
You Will Never Read a Newspaper Again
Here are the nation’s 10 largest newspapers based on circulation and their websites. Every newspaper has seen circulation decline over the past few years. Newspapers face a special challenge in transitioning from print to the web. While it seems clear…
Product Development via Customer Feedback
Photo by megThere are certain companies I am a huge fan of and others, well, they just cant seem to get of their own way sometimes. how to measure a companies potential success in the market place? How quickly and…
Did the NYT take a SEO Play from Wikipedia Inlinking Strategies
The other day on twitter I mentioned a dramatic change in the way the New York Times was creating their content and the start of a new in linking strategy for them. Wikipedia does have an incredible internal linking structure.…
Using RSS feeds
What is a feed? Feeds, also known as RSS feeds, XML feeds, syndicated content, or web feeds, contain frequently updated content published by a website. They are usually used for news and blog websites, but are also used for distributing…
Sky News – Interview with Rupert Murdoch, Paywalls for Content
Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and why Google is a thief, stealing their content. In the interview Rupert Murdoch talks about their plans on charging for their…
Google Sandbox Patent
United States Patent Application 20070143345 Kind Code A1 Jones; Michael T. ; et al. June 21, 2007 ENTITY DISPLAY PRIORITY IN A DISTRIBUTED GEOGRAPHIC INFORMATION SYSTEM Abstract A system for ranking geospatial entities is described. In one embodiment, the…
Ranking Domains Using Domain Maturity
Ranking Domains Using Domain Maturity Invented by Janine Crumb, Krishna C Gade, Rangan Majumder, Vishnu Challam Assigned to Microsoft US Patent Application 20080086467 Published April 10, 2008 Filed October 10, 2006 Abstract Ranking domains for search engines is provided herein.…