I recently had the pleasure of meeting and listening to Shar VanBorskirk from Forrester Research, speak on a cruise boat in Boston Harbor one rainy night last week, about her white paper published earlier this year with Josh Bernoff on…
Tag: advertising
social media marketing
social media marketing What is social medial marketing? Social media marketing consists of the attempt to use social media to persuade consumers that one’s company, products and/or services are worthwhile. Businesses using social media want to sell their products or…
Leveraging the Content Network
Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie,…
You Will Never Read a Newspaper Again
Here are the nation’s 10 largest newspapers based on circulation and their websites. Every newspaper has seen circulation decline over the past few years. Newspapers face a special challenge in transitioning from print to the web. While it seems clear…
Google Sandbox Patent
United States Patent Application 20070143345 Kind Code A1 Jones; Michael T. ; et al. June 21, 2007 ENTITY DISPLAY PRIORITY IN A DISTRIBUTED GEOGRAPHIC INFORMATION SYSTEM Abstract A system for ranking geospatial entities is described. In one embodiment, the…
5 Reasons to Invest in a Domain Name for Your Business –
Dear Small Business Owner, Tough economic times call for small businesses to get creative and acquiring a domain name is an important first step in building a successful online business. If your business isn’t already online, here are 5 reasons…
Taking Your Blog To The Next Level; I like WordPress
If you already have your own blog, or are thinking of setting one up, you’ve undoubtedly read one or more of the beginner’s guides to blogging that frequent the Internet. Blog often and provide unique, fresh, entertaining, accurate, and relevant…
social media marketing; SEO Tips
There are many reasons social media can be a productive marketing channel or platform. Rather than employing it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes…
genuinehype.com
genuinehype.com In his book Brand Hijack – marketing without marketing, Alex Wipperfürth studies how Doc Martens, Napster, The Blair Witch Project and other projects/brands were able to rise above the noise of regular marketing tactics and use crowds to shape…
HireanAgent.com
HireanAgent.com With so much information readily available online, clients sometimes ask me, “Why should we hire a real estate agent?” They wonder, and rightfully so, if they couldn’t buy or sell a home through the Internet or through regular marketing…