Is Social Media becoming a commodity in our lives? And if yes, how do we measure a channels effectiveness. For today lets look at Blogs and Widgets.
– E.marketer published that 54% of American Internet users use social networks …
– It is estimated that by 2010 98% of Generation Y will user of social media.
So we can all speak the same language I created and define 3 categories of social media:
• Social Media Sites
• Blogs
• Social Media Widgets & Applications
And part of the standard metrics used…
– Unique Visitors
– Cost per unique user
– Page views
– Visits
– Recurrence
– Rate of interaction
– Time per visit and per user
– Operations-downloads, comments, invitations sent, groups created, displays video, games played
Blogs
a) Size of the conversation
– Number of sites where they reproduce the contents of the poster, that is a metric of “viral” …
– Number of links (in & out) associated with the content of the poster-more “viral” …
– Reach of the conversation unique visitors (deduplicated) of sites where the content is reproduced
b) Relevance of the site
– Phrases / keywords in the blog receiver that can be identified / linked with the campaign
c) Credibility of the author
– Number of posts of the author that include phrases / keywords relevant to the advertiser
– Number of links (in & out) linked to the content of the advertiser
– Date of the last post with phrases / keywords relevant to the advertiser
– Date between the first and last post in phrases / keywords relevant to the advertiser
d) Freshness of content
– Time between posts, is an indication of the activity of the blogger
Widgets & Applications
– Number of installations
– Active Users
– Profile
– Reach (in unique users)
– Growth of the installed base
– Level of influence viral installing widgets
– Number of applications installed by user
– Number of widgets and user page
– Life Cycle-time widget which is installed and active