Is Social Media becoming a commodity in our lives? And if yes, how do we measure a channels effectiveness. For today lets look at Blogs and Widgets.
- E.marketer published that 54% of American Internet users use social networks …
- It is estimated that by 2010 98% of Generation Y will user of social media.
So we can all speak the same language I created and define 3 categories of social media:
• Social Media Sites
• Blogs
• Social Media Widgets & Applications
And part of the standard metrics used…
- Unique Visitors
- Cost per unique user
- Page views
- Visits
- Recurrence
- Rate of interaction
- Time per visit and per user
- Operations-downloads, comments, invitations sent, groups created, displays video, games played
Blogs
a) Size of the conversation
- Number of sites where they reproduce the contents of the poster, that is a metric of “viral” …
- Number of links (in & out) associated with the content of the poster-more “viral” …
- Reach of the conversation unique visitors (deduplicated) of sites where the content is reproduced
b) Relevance of the site
- Phrases / keywords in the blog receiver that can be identified / linked with the campaign
c) Credibility of the author
- Number of posts of the author that include phrases / keywords relevant to the advertiser
- Number of links (in & out) linked to the content of the advertiser
- Date of the last post with phrases / keywords relevant to the advertiser
- Date between the first and last post in phrases / keywords relevant to the advertiser
d) Freshness of content
- Time between posts, is an indication of the activity of the blogger
Widgets & Applications
- Number of installations
- Active Users
- Profile
- Reach (in unique users)
- Growth of the installed base
- Level of influence viral installing widgets
- Number of applications installed by user
- Number of widgets and user page
- Life Cycle-time widget which is installed and active
Tags: search engine optimization, SEO, social media, social media marketing, social media marketing roi
SeoSem’s Twitter Stream
Social Media Metrics for Blogs and Widgets
- E.marketer published that 54% of American Internet users use social networks …
- It is estimated that by 2010 98% of Generation Y will user of social media.
So we can all speak the same language I created and define 3 categories of social media:
• Social Media Sites
• Blogs
• Social Media Widgets & Applications
And part of the standard metrics used…
- Unique Visitors
- Cost per unique user
- Page views
- Visits
- Recurrence
- Rate of interaction
- Time per visit and per user
- Operations-downloads, comments, invitations sent, groups created, displays video, games played
Blogs
a) Size of the conversation
- Number of sites where they reproduce the contents of the poster, that is a metric of “viral” …
- Number of links (in & out) associated with the content of the poster-more “viral” …
- Reach of the conversation unique visitors (deduplicated) of sites where the content is reproduced
b) Relevance of the site
- Phrases / keywords in the blog receiver that can be identified / linked with the campaign
c) Credibility of the author
- Number of posts of the author that include phrases / keywords relevant to the advertiser
- Number of links (in & out) linked to the content of the advertiser
- Date of the last post with phrases / keywords relevant to the advertiser
- Date between the first and last post in phrases / keywords relevant to the advertiser
d) Freshness of content
- Time between posts, is an indication of the activity of the blogger
Widgets & Applications
- Number of installations
- Active Users
- Profile
- Reach (in unique users)
- Growth of the installed base
- Level of influence viral installing widgets
- Number of applications installed by user
- Number of widgets and user page
- Life Cycle-time widget which is installed and active
Tags: search engine optimization, SEO, social media, social media marketing, social media marketing roi