On-Page Optimization –
· Content Optimization
· Keyword Placement (Frequency, Density, Proximity, etc.)
· Title Tag Optimization
· Meta Tag Optimization
· Spider/Robot Tag Optimization
· Image Alt Optimization
· Internal Link Structure
· 301 Redirects
· Robot.txt Creation
· Broken Links & Page Optimization
· Site Mapping
· Avoiding Specific Design Optimization Issues (Graphic, Flash, Dynamic, Frameset, and Javascript only Sites)
Off-Page Optimization
· Link Building (One Way and Reciprocal Links)
· Link Baiting (Luring others to want to link to your website)
· Article Submissions
· Press Release Submission
· Directory Submissions
· Search Engine Submission
· Sitemap Submissions
Social Marketing items such as:
· Social bookmarking
· Optimizing Web 2.0 properties such as Digg, Youtube, Hubpages, Zimbio, Facebook, Myspace, etc.
· Blogging
· Content Building
· Article & Press Release Submissions