Seo Checklist; basic website optimization techniques

On-Page Optimization –

· Content Optimization

· Keyword Placement (Frequency, Density, Proximity, etc.)

· Title Tag Optimization

· Meta Tag Optimization

· Spider/Robot Tag Optimization

· Image Alt Optimization

· Internal Link Structure

· 301 Redirects

· Robot.txt Creation

· Broken Links & Page Optimization

· Site Mapping

· Avoiding Specific Design Optimization Issues (Graphic, Flash, Dynamic, Frameset, and Javascript only Sites)

Off-Page Optimization –

· Link Building (One Way and Reciprocal Links)

· Link Baiting (Luring others to want to link to your website)

· Article Submissions

· Press Release Submission

· Directory Submissions

· Search Engine Submission

· Sitemap Submissions

 Social Marketing items such as:

· Social bookmarking

· Optimizing Web 2.0 properties such as Digg, Youtube, Hubpages, Zimbio, Facebook, Myspace, etc.

· Blogging

· Content Building

· Article & Press Release Submissions

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