Organic Listings (also referred to as “natural” or “free” listings), and Paid Advertisements bought on a “Pay Per Click” basis (PPC) or Cost Per Thousand (CPM).
When you think of SERP’s think organic results, where 80 percent of the internet users click first.
Most searchers decide in a matter of seconds which search listings to click on. 36% of internet users think that if your website is top in the SERP’s you are the top brand in your field, (iProspect 2006) and 92% higher click through rate when paid and organic search are done together.
When looking at your site’s rankings in top search engines, what you really want to see is:
1. the most relevant page from your site (for a given search query),
2. high on the organic search results (SERP’s),
3. clear and concise site description (the NOSNIPPET meta tag tells Google not to show a snippet (desc) on SERP’s),
4. pages that relate to the query
Dominating the SERP’s has everything to do with connections! Not showing up in the results you query? Then you need to develop better content and links.
Tags: ORGANIC, paid inclusion, Paid Search, pay per click, PPC, search engine marketing, Search Engine Results Pages, SEO, SERP, SERP's
SeoSem’s Twitter Stream
Search Engine Results Pages (SERP's)
Organic Listings (also referred to as “natural” or “free” listings), and Paid Advertisements bought on a “Pay Per Click” basis (PPC) or Cost Per Thousand (CPM).
When you think of SERP’s think organic results, where 80 percent of the internet users click first.
Most searchers decide in a matter of seconds which search listings to click on. 36% of internet users think that if your website is top in the SERP’s you are the top brand in your field, (iProspect 2006) and 92% higher click through rate when paid and organic search are done together.
When looking at your site’s rankings in top search engines, what you really want to see is:
1. the most relevant page from your site (for a given search query),
2. high on the organic search results (SERP’s),
3. clear and concise site description (the NOSNIPPET meta tag tells Google not to show a snippet (desc) on SERP’s),
4. pages that relate to the query
Dominating the SERP’s has everything to do with connections! Not showing up in the results you query? Then you need to develop better content and links.
Tags: ORGANIC, paid inclusion, Paid Search, pay per click, PPC, search engine marketing, Search Engine Results Pages, SEO, SERP, SERP's