Recently, I have been tracking a host of programatic and RTB vendors to see what the actual differences are in their systems. One thing is I can tell you for sure there are several different approaches by vendors, however the…
12 Content Marketing Nuggets
1) 66% of B2B businesses who designate someone to own their content marketing strategy consider themselves effective. Just 11% of those who don’t consider themselves effective. —Content Marketing Institute 2) Best practice is to segment content by stages in the buying…
How I predicted the Google AdWords Image Extension 3 years ago
I don’t consider myself a betting man, however I have been known to stake a beer or two in friendly waging banter when it comes to trends and predictions. Fortunately for me, my colleague and friend Michael is good for…
The Helpful Truth; When to Share
Dear readers, two years have passed since my last blog post. Guess I really haven’t had much to say. Or…perhaps, I have been working on things that cannot be discussed. Regardless, time is of the essence, as last week resulted in #bostonstrong…
Goodbye SERP’s Hello SMERP’s
For me, Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse…
Basic Online Marketing Math
Conversion Rate Formula CR = Conversions / Clicks * 100 This is the most simple and significant formula for advertisers, the conversion rate it means just how many people that click in your ad finally made a purchase. This is…