Advantages of .mobi
Since 100% of .mobi sites must be optimized for viewing on a mobile phone, the main advantage of .mobi, from the users’ perspective, is that they are guaranteed a site optimized for their smaller screens. Although a .com or any other extension can be optimized for mobile phones, in practice, only a fraction of them are, thus necessitating content adaptation solutions.
Disadvantages of .mobi
dotMobi recommends browser sniffing with Wurfl as a method for distinguishing between a mobile or desktop-based web browser. This risks creating two separate device-dependent World Wide Webs, one PC/desktop-based and the other mobile-based, and thus risks producing redundant content. In addition, use of the .mobi top-level domain is exclusive with any other top-level domain, and so, for example, a country code such as .UK or .JP cannot be used. A further assumption is that mobile devices all have similar screen sizes, user interfaces and connection speeds.
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