Follow these simple rules will ensure that your traffic soars in search engines.
1. Make sure your site is not “under construction, incomplete or with little content and / or unoriginal.
2. When your site is ready, send it to Google, Yahoo, MSN and ASK.com. Consider also uploading it to other engines although most are already taken by the search engines as before mentioned before. Your site also got respectable directories that have good PR, yellow pages and social bookmarks.
3. Creates an XML site map and send it to Google, Yahoo, MSN and ASK.com
4. Offer a HTML sitemap for your visitors to facilitate navigation on your site.
5. Create sites with unique and useful content. Avoid using duplicate content. Do not create multiple pages, subdomains, domains, or sites with different domains but the same content.
6. Check your keywords and make sure you have to do with the actual content that has your site. Avoid overfilling your site keywords.
7. Use text instead of images to your content, links and important subjects.
8. Make the TITLE and ALT tags are descriptive, simple and valuable keywords. Avoid using repeated words or do not have to do with your site.
9. Your title tag should have no more than 60 or 80 characters.
10. Your description meta tag should be between 160 – 180 characters, including spaces (about 25 to 30 words)
11. The keywords meta tag should have a maximum of 15-20 words.
12. Optimize your pages with headers (h1, h2, h3 …) which contain the main keywords.
13. Validate your CSS and HTML. For errors and broken links.
14. If your site contains dynamic pages (for example if the URL contains a character “?”), sure to use “URL friendly”. The other way the search engine robots will find it difficult to index those pages.
15. The maximum number of links per page should be below 100. Avoid the risk of being classified as a link farm by search engines.
16. Use Lynx to check your site (check coding errors, etc.).
17. Allow the search engine robots (the good) review your sites without having to log on, or complicate the road within the site. Using these techniques may be a failure to achieve that your site is indexed.
18. Check your server / hosting to see if it supports the head if-modified-Since HTTP. That tells search engines whether your content has changed since your site was last considered. It will save you bandwidth, resources and prevent overuse of the server.
19. Use Robot.txt to control search engine spiders accessing your site. You can give or remove permissions to spiders to choose and select the directory where you want to be indexed and which not. With bad robots (or “spam-bots”) to access your pages need to modify your htaccess file to successfully control the robots and spiders.
20. Do not try to make search engines believe your site has content that is not what your visitors see.
21. Avoid playing dirty to position yourself better in search engines. I mean to play dirty to use non-approved by Google as the concealment of keywords on the site, on the use of keywords, multiple copies of the same site, etc..
22. Avoid linking to negative sites such as spammers, link farms, sites or cracks hacking, gambling, etc.. Having a link to them will hurt your search engine rankings.
23. Do not try to join in or create webrings to join excessive reciprocal links on sites such as “link schemes”.
24. Do not use programs not authorized to submit your sites to directories, to chekar the page rank, or some other kind of automated thing. Avoid the risk of being classified as a spammer.
25. Do not use hidden text or links. Show them to the search engines just as he showed visitors. If you decide to fool the search engines is going to greatly harm your reputation and positioning.
26. Do not try to create pages that contain phishing, viruses, trojans, spyware, adware or other malicious programs.
27. Make sure your site useful and informative.
28. Improving all the time the links on your site, both internally and externally. Linkea high PR sites. The quality of sites that link is much more important than quantity. The links will greatly enhance the popularity and ranking of your site. Search engines consider each incoming link to your site as a “vote for”.
29. Check out the links structure of your site. Each page should be easily reached by a static link.
30. Be very careful when hiring SEO services. Some companies use questionable and even illegal methods to improve the ranking, something which eventually caused great harm to your website.
31. Do not buy or sell links.
32. Do not believe sites that contain only links to affiliate programs and non-payment of value content to users.