Greystripe enables flash ads on iPhone, iPad

Greystripe is a leading rich media mobile advertising network. Their network delivers banner ads and full screen ads in mobile apps for the iPhone, Android and Java enabled smart phones.  Their technology uses Flash and transcodes it to run on the iPhone and iPad.

A recent comScore survey showed that iFlash ad campaigns outperform online campaigns. ComScore found:

•       Total awareness of brand: 10.4 percent lift with iFlash ads on the Greystripe network versus 2.0 percent lift from online

•       Awareness of ad: 23.3 percent lift with iFlash ads on the Greystripe network versus 3.0 percent point lift from online

•       Likelihood to recommend brand: 3.4 percent point lift with iFlash ads on the Greystripe network versus 1.0 percent point lift from online

Greystripe’s free, ad-supported iPhone games through the Apple App Store and our Android titles on the Android Market. Greystripe also distributes Java games and applications through GameJump.com, the world’s largest free, ad-supported mobile game portal, on the mobile Web at wap.gamejump.com, and through its 180 Catalog Program distribution partners.

Leave a Reply

Your email address will not be published.