Facebook takes a crack at Evil as a color scheme

Google = “Do No Evil” Facebook = “Evil”

What are your color choices for the new like button? light, dark, and… evil

I for one really like and appreciate a sense of humor. Sometimes humor from a major corporation that stands to change the game significantly with the stroke of a brush can backfire however. I don’t know who at Facebook thought it was a good idea to call out a color scheme as “Evil” but I don’t see the humorous side or the intended pun.


How will all this play out going forward for the Like button? Heralded as the glue for the semantic web, I foresee some really great algorithmic changes afoot. Tying people, places and things together like never before with an accuracy only intoned in the previous versions of the intended social graph as search engines saw fit.

Does Evil as a color option even matter?

When you are ready to customize your like button and reach the end of the form, go ahead and give it try. See if the Evil version of the button creates a better click through rate for you. After all, the web is about testing and retesting, finding the optimal setting for user conversions. Is your best setting going to be Evil? Time and testing will tell 🙂 Oh and by the way, there appears to be no difference between the light color choice and Evil so maybe there is a softer side to the choice than at first blush. Strange choice of words any way you slice it though.

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