As I continue to build out my network and bolster my digital Rolodex on LinkedIn, the folks being added are starting to stack up. I like you, meet people all the time in various settings around conferences, meet-ups, and parties…
Category: Commentary & Analysis
Web News, Commentary and Analysis
5 Inbound Marketing Predictions for 2014
1) SEO, PR, and Social will all rollup into one group centered around content marketing Types of content that typically form a content marketing strategy include: Blog posts Guest blog posts E-books Email newsletters PowerPoint presentations Podcasts Standard videos Micro-videos…
Business intelligence will become more visual, mobile, and social predictions for 2014
For 2014 the following areas will see growth and continued focus by CMO’s and CFO’s alike Social Media: Showing ROI of social media initiatives and overall halo effect of efforts on other channels Integrating social media interactions online and with…
How I predicted the Google AdWords Image Extension 3 years ago
I don’t consider myself a betting man, however I have been known to stake a beer or two in friendly waging banter when it comes to trends and predictions. Fortunately for me, my colleague and friend Michael is good for…
The Helpful Truth; When to Share
Dear readers, two years have passed since my last blog post. Guess I really haven’t had much to say. Or…perhaps, I have been working on things that cannot be discussed. Regardless, time is of the essence, as last week resulted in #bostonstrong…
Basic Online Marketing Math
Conversion Rate Formula CR = Conversions / Clicks * 100 This is the most simple and significant formula for advertisers, the conversion rate it means just how many people that click in your ad finally made a purchase. This is…