Net Promoter Score (NPS) How the Net Promoter Score Helps You Benchmark Customer Loyalty NPS is a customer loyalty metric created by Fred Reichheld, and used in customer satisfaction research. NPS is the most popular and proven metric for measuring…
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8 Website Health Check Tools and Tests
This a group of tests and tools for checking your website’s health. 1. Speed test http://www.webpagetest.org http://tools.pingdom.com/fpt/ 2. Code check http://validator.w3.org 3. Online blacklist checker http://www.webhostinghub.com/support/tools/online-blacklist-checker 4. Pagerank checker. A grade of 0 is poor and 10 is wonderful (logarithmic…
Social Indexing
Figuring out social connections between pieces of content is fundamentally different from the one that has ruled for a decade. Google mathematically indexes the Web by scanning hyperlinks between pages and websites. Pages with lots of links from other sites rise…
Programatic Bidding or Just Cookie Bombing and Crap Inventory for Lower CPM’s/CPA’s
Recently, I have been tracking a host of programatic and RTB vendors to see what the actual differences are in their systems. One thing is I can tell you for sure there are several different approaches by vendors, however the…
Google's new search movie maker
Create A Video with Google’s New Search Story Creation Tool In my inbox this am, I saw a news alert Google had created a new tool to create movies based on your search queries. Based off Google’s first-ever Super Bowl…
How news spreads online: 60 Minutes, Bloom Box Power
Last Sunday night, 60 Minutes aired a special on a potentially new and improved energy source developed by a rocket scientist. The Bloom Box. Originally intended and designed to generate air for use on Mars, the NASA project was later…
What's a Friend or Follower worth?
Radio stations sell advertising time based on several components, time of day the ad runs, length of the ad in seconds etc… Sales dollars are also based on Area of Dominant Influence (ADI). Can a correlation between a Friends or…
Strong correlation between the size of ads & click-through performance
Is there a correlation between what Newspapers have known for years regarding ad size and placement as it relates to online advertising ad size and placement? Old School In a Cahners report they studied how to determine the average number…
Visualizing Data for SEO PPC and Social Media
Peter Gabriel said it best, ” I speak in pictures not in words.” One of the first 2D maps ever produced chronicles Napoleons march into Russia [grey] and the return trip home [black]. The width of the lines indicates the…
2010 Social Media, Geo-location and Community Managers
First, note that 2010 is the year of geo-location in all social settings. All types of networks, including vertical social sites, will include this variable. Secondly, we must remain acutely aware of the attempts to limit freedom of use with…