Photo by Jason MichaelWhat is Performance Marketing Lets define Performance Marketing: the practice of targeted marketing to generate consumer behavior. The behavior may be a purchase, registration, click, forward something to a friend, download a white paper, click a chicklet, etc.. In this vision, the big difference in branding, is that it aims to...



Website traffic and demographics of the user
There are four commonly used terms when discussing site traffic: page views, visits, unique visitors and time on page/site Photo by stallioA visit comprises the activity on a site caused by single computer within an arbitrary time-out period. The industry standard is 30 minutes. A combination of the IP address and a cookie helps...
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