With all but just a few exceptions I find “social media gurus” to be nothing more than “social media blowhards” If you doubt it read this weeks Business Week article on Social Media Snake Oil Salesmen
Google Caffeine and the New Ranking Factors
Google Caffeine is what Google’s “Next Generation” search engine is being called. According to all indications, this is not just another one of Google’s infamous updates, but a major “Overhaul” of its index and algorithm – the complex formula and calculations Google uses to rank all web pages. If that doesn’t sound broad enough,...
Metrics and tools to use when doing an SEO Website Analysis
These tips, tools and metrics for analyzing your website, on page and off page ranking factors alike, are all levers to pull and lenses to measure your website by. Understanding what sensors the search engines take into account will help you ascertain the ranking potential, indexing and positioning problems of your web site for...
Social Media Metrics for Blogs and Widgets
Is Social Media becoming a commodity in our lives? And if yes, how do we measure a channels effectiveness. For today lets look at Blogs and Widgets. - E.marketer published that 54% of American Internet users use social networks … - It is estimated that by 2010 98% of Generation Y will user of...
7 New Features in Your Google Analytics Account
Photo by pdxdiverGoogle recently added powerful new features to your Google Analytics account. With these seven new features you’ll be able to get quicker insights, create deeper customizations, do more advanced analysis and track more mobile marketing! 1) Analytics Intelligence with Custom Alerts Using an algorithmic driven Intelligence engine, Analytics Intelligence monitors data patterns...
Google Analytics launches asynchronous tracking
Photo by johnbullasGoogle Analytics now provides a new Asynchronous Tracking Code snippet as an alternate way to track your website! Think of the asynchronous tracking code snippet as a script that uses a “separate lane” to handle part of the processing of your webpage. As the number of cars (or in this case, scripts...
The Holy Trinity: Search, Social Media and Email
When I speak to people about getting found I talk about using a blended strategy with their online marketing efforts. There are no silver bullets I like to say. Inbound Marketing needs to work with Search, both paid and organic, Email marketing and Social Media outreach. Social Media...
Website statistics, data aggregating and tracking
Web statistics, Web metrics, web analytics, web stats and site stats. What are all these site metrics, and why measure them? Web metrics refers to measurement, the science of measuring websites. Specifically, measuring website events, defining goals and extracting trends. Analytics is the act of distinguishing categories within recorded stats, and analyzing for any...
Social Media Tools and Dashboards
Social Media Dashboards Listening, Learning, Engaging and Integrating—The Four Keys to Successfully Leveraging the Social Channel Are you listening to your market? People are engaged in conversations with each other about your company, your brands, your products and your services. They are also reaching out to you with insights, suggestions, stories, and sometimes, important...
SeoSem’s Twitter Stream
- better than vista RT @SEOSEM: Why the U.S. Constitution is the Windows 3.1 of constitutions http://t.co/gg3ZR97Vbetter than vista RT @SEOSEM: Why the U.S. Constitution is the Windows 3.1 of constitutions http://t.co/gg3ZR97V […]
- RT @SEOSEM: Why the U.S. Constitution is the Windows 3.1 of constitutions http://t.co/9s791OkLRT @SEOSEM: Why the U.S. Constitution is the Windows 3.1 of constitutions http://t.co/9s791OkL […]
- @seosem dolla dolla bills, y'all : )@seosem dolla dolla bills, y'all : ) […]
- @seosem you mean people assumed they weren't?! I wasn't sure *exactly* how they were sneakily making $$ but I knew they were up to something@seosem you mean people assumed they weren't?! I wasn't sure *exactly* how they were sneakily making $$ but I knew they were up to something […]
- @SEOSEM @joewaters or good beer@SEOSEM @joewaters or good beer […]
- @SEOSEM @joewaters not laughing.@SEOSEM @joewaters not laughing. […]
- @joewaters @SEOSEM i'm expecting it to be delivered by unicorns at this point. ;P@joewaters @SEOSEM i'm expecting it to be delivered by unicorns at this point. ;P […]
- @BigGuyD @seosem Cripes. How long does it take to get a Mac Air? You sure he didn't order you a Mars Arc from the Congo?@BigGuyD @seosem Cripes. How long does it take to get a Mac Air? You sure he didn't order you a Mars Arc from the Congo? […]
- @seosem i love me some mac and cheese...esp lobstahh mac n cheese@seosem i love me some mac and cheese...esp lobstahh mac n cheese […]
- @seosem i'm gonna start spamming you if that mac air doesn't show up. I bought home the PC and my girls were like, "daddy, what's that?"@seosem i'm gonna start spamming you if that mac air doesn't show up. I bought home the PC and my girls were like, "daddy, what's that?" […]
Social Media Marketing and the Expected ROI
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is somewhat fair, “Social Media” uses consensus swarming to generate content and link information in...
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